Essays on Periscope

Social media is a form of communication that achieved through the use of an information technology know a social network. A social network is an internet website that allows users to create a personal or organizational profile that other users can interact with or that can be used by the creator to interact with other users. User interaction is generally achieved by either posting content in text, image, video or audio format to one’s profile or commenting on the content that has been posted by other users. In addition, to allowing people to communicate with others, social media ...

In this paper we will be dealing with the important contemporary issue which consists in correlation between the social media activity and civil society as well as radical movements’ response to it. The accent will be put on such informational giants as Facebook and Twitter as well as concrete individuals, who use these resources in order to reach their own goals. We are aimed at answering the question what role of social media is. Additionally, social media will be looked through a prism of current political debates and primaries, threat of terrorism and certain other phenomena. The issue of ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...