Essays on PR Newswire

Discussion of the foreign market strategy of Land Securities Group: South Korea.

Introduction The ubiquitous nature of the global economic posture prescribes the need for critical assessment, in terms of choosing which countries are most appropriate for foreign market entry consideration. The task of the essay herein involves one of Forbes Global 2000 list participants, the Land Securities UK real estate group, which holds the number 802nd position. Its assets, approximately £9.1 British Pounds ($12.2 Billion USD) reflect its founding in 1944, under the current auspices of CEO Robert Noel. While researching the consideration of choosing from among the three target countries for entry to South Korea, Singapore, or Qatar, an ...

The giant technology company, Apple and the Federal Bureau of Investigation were involved in a fight that gathered attention from all over the world. The standoff regards the breaking of an encryption of the terrorist responsible for the San Bernardino attack. The government claimed that unlocking the phone was important in their investigation of the family and the terrorist group he may have been involved in. Apple declined the request to create a backdoor for the encryption since it would be a violation of privacy. However, the government would consistently insist that it would use the backdoor tool only ...

The case study ‘Brighter Smiles for the Masses-Colgate vs. P&G, focused on the working mechanics by the two American consumer giants, on how to connect with the target market and strategically outdoing the competition.

The following are the case analysis and answers to the questions pertaining to the case study.

What is the case statement? What decisions does P & G need to make? The case statement is the introduction of Crest Whitestrips by P&G that revolutionized the oral care market, by allowing the consumers to whiten the teeth in the convenience of their home and the inception of a new category that became a cash cow for P&G in the tune of millions of dollars, ...

Abstract

This Wikipedia project explores MARS, Inc. In particular, the project provides a critical discussion on the importance of community based contribution and the ways by which, individuals can make a unique difference in the way a company, brand, or service is viewed by the general public. The project highlights a marketing campaign that was implemented by MARS, Inc. in 2013, known as "Better With M." The project explains the reasons behind the campaign and why it was so impactful to the company, and to the world. The project also explores the recent changes that occurred with MARS, Inc. deciding ...

Introduction

Increasing costs of health care services in the US require some measures to be undertaken in order to control these costs by lowering costs of prescription drugs, high premiums for health insurance policy and misuse of Medicaid /Medicare services. Federal government has taken initiatives to cut down its spending on public health care expenditures through programs such as health care reform bill which was enacted last (Flowers, 2010). Thus individuals and health care organizations, both governmental and non-governmental, have to work with constrained budget due to reduced funding by the federal government. This is not an easy task to ...