Introduction:
Strategic management involves clever and diligent management of the strategic and corporate interests and activities of a company. Strategic management includes within its purview marketing activities, advertising, selling strategies, as well as market development and penetration activities. Strategic management also involves understanding and analyzing the market, and opportunities that a particular market can provide. It then provides input to the production team which makes products to create the maximum impact and gain customer loyalty. It is thus a holistic and integrated process. Strategic management is also the exhaustive accumulation of progressing exercises and procedures that associations use to methodically ...
