Executive Summary
For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...
