Essays on Yip

Intended marketing objectives

The marketing objectives of Smart Windows are aligned with its strengths, weaknesses, opportunities and threats. The company has different marketing goals at the various steps of the product's lifecycle.

Marketing objectives: Year1

The first marketing plan in year one will be launching new products. Importantly, Smart Windows will launch differentiated windows on the market. Niche investors targeting innovative products enjoy overwhelming success (Hultink, Griffin, Hart, and Robben, 1997). The windows will be superior to the existing brands since they will combine different aspects such as tint and double layer. Also, the company will create awareness of the brand. The marketing department will ...

The usage of Evidence-Based Practice (EBP) is an essential element in the healthcare delivery. It is first necessary to explain that evidence-based practice is a decision-making process concerning the healthcare delivery to patients on the basis of modern, recognized and proved research evidence, priorities of consumers, professional judgments and public expectations (Yip, Mordiffi, Kim, Zhang & Majid, 2013). In any case, EBP has great chances for promoting healthcare industry to a higher level of producing the intended healthcare delivery. Nursing as an occupation has always acknowledged the significance of the investigation, studying, and experimentation as an important framework for its ...

Introduction

Costa Coffee is a multinational coffee company, founded in 1971 and headquartered in Dunstable, Bedfordshire. Founded by Costa family, the company started as a wholesale operation, working with specialist Italian Coffee shops. In 1995, the organization was acquired by Whitbread, who adopted very aggressive growth strategy, expanding the physical operation of Costa Coffee to over 2,800 shops across 30 countries. With over 1700 stores in the United Kingdom account for a major part of the total revenue of the company. Costa Coffee employs over 45,000 people and serves 25 million customers annually. Costa Coffee operations are complex, ...

Bank of America: Broadening Internet Frontiers

Introduction With the advent of various digital technologies, the banking industry experienced serious changes (Andal-Ancion, Cartwright & Yip, 2003). Thus, the biggest portion of communicational and significant part of transactional activities shifted from real to the web area. However, together with advantages, the development of web-technologies pose a number of serious challenges, which should be always accentuated by the managers of Bank of America. The purpose of this research is to examine web-technology aspects relatable to the development of this institution. In particular, this paper evaluates current areas of using web-technology by Bank of America, and analyses the potential of ...

H1 This hypothesis should test if IFRS adoption improves accounting quality in R&D firms. However, many research studies that have been conducted established that lower predictability and persistence in earnings. There is also a decrease in earnings influence to stakeholder value, weak volatilities in prices charged by markets, better predictability of cash flow of a company as well as financial predictions. Also, there is a rise in accruals together with timeliness loss of recognition as well as a reduction in expenditure on research and development. According to Ahmed, Neel, and Wang (2012), their study established that increase in income ...

Over the past four decades, China has witnessed a drastic rise in its economy and structural changes. Economically, China has overtaken many economies in the country, especially after the launching of the economic reforms in the 1970s (Li-zhu, 2010). Radical changes in China have been attributed to different factors, such as shifting of its development strategy. Many cities in the world have undertaken different reforms in a bid to restructure and create capacity concerning economic capability. Particularly, the Chinese cities have been on the front line in undertaking resurgence as well as reconstruction reforms. Resurgence is defined as an ...