- Situation Analysis
Cardexx had recently experienced several changes because the new CEO was appointed. Leadership style had changed. There were changes in technology and operations observed as well. The new opportunities emerged as a result of focus on innovations and availability of higher quality data.
After careful analysis of the situation that occurred at Cardexx, the following challenges were identified:
• operating in a highly competitive environment;
• problems with security;
• poor leadership;
• absence of coherence in the teams.
Cardexx faced tough competition from the side of Visa and MasterCard. Cash is also seen as a substitute product to the payment cards. Thus, a new operational process is needed to offer either new or ...