Innovativeness Case Studies Samples For Students

Background Information

Southwest Airlines is a United States airline company based in Dalla in Texas. The company came into existence in 1967 and got its current name in the year 1971. It has employed more than 45,000 employees and operates over 3,500 flights every day. It has its operations within the U.S. market implying that the company does not operate internationally. In fact, it has more than 90 destinations within 40 states of America. The company uses only one producer airplane in its operations which happen to be the Boeing Airplanes. Despite many other U.S. Airlines that operate both ...

How Samsung Has Moved From Being a Copy Cat to a Leading Brand

Undoubtedly, Samsung’s journey from the position it was in the 1970’s to where it is today, is one of the biggest success stories of all time. The organization, which is currently the biggest exporter in Korea, recently overtook Apple Inc as the most profitable company in the Smartphone industry. The main force behind Samsung transformation from copycat to brand name is continuous improvement through a management method referred to as kaizen. Kaizen is a Japanese term, which literally means, change for the better. Notably, the organization has continuously changed in all aspect, most significantly in management. In the 1990s, ...

Q1 Answer

Coca-Cola Company uses various multinational strategies to enhance efficiency in its operations. The strategies are in the categories of growth and marketing strategies. Product development strategy is a strategy that Coca-Cola Company utilizes in venturing international markets. The strategy involves continuous designing of unique products that are competitive in the market. Under this strategy, Coca-Cola Company focuses much on the continuous execution of market research geared towards identifying the changes of the customers’ preferences. This helps the company to design and develop unique products or redesign the existing products to meet such needs. The needs of customers change from ...

In the effort to revolutionize the retail sector, DigiPoS faced a number computing problems when upgrading the system. According to Debra (2008), DigiPoS was led by the desire to meet customers’ need and maximize on their investments while maintaining its competitive advantage being a leading provider of strong POS software and other technologies. This could be achieved by ensuring that the system was upgraded to make sure that the organization was able to reach their customers in time with the right quality. In the opinion of Shinder (2008), this led to a number of problems; DigiPoS being a large organization, used a large sum of ...

Introduction

Face book is a social networking site that came into existence in 2004 (Locke, 2007). An individual has to sign up before accessing the site. It is a social utility platform where individuals create user profiles and by logging onto them, they are able to share information about themselves with their friends who have similar accounts on face book. The corporation has grown rapidly over the recent years in terms of users and capital capitalization. It boasts of a market capitalization of over 100 billion dollars. Even though it is a recent innovation, it has grown over a short period and is now larger ...

Company Overview

Robert Mondavi Corporation is one the leading innovative producers and marketers of high quality brands of wines particularly premium table wines. The company was founded in 1943 and typically operates in the United States but operates in more than 90 countries of the world. Robert Mondavi Corporation is headquartered in Napa, California. Some of the core brands of the company include Robert Mondavi Private Selection, Woodbridge, and Robert Mondavi Winery. Other smaller wineries from the company are Arrowood in Sonoma and Santa Maria. The company is also involved in partnerships with other winemakers. For instance, Robert Mondavi Corporation produces ...