Market Analysis Case Studies Samples For Students

Starbucks to Offer Brand Visa Card,” by Julie Jargon, WSJ, March 24, 2016.

Initiatives Starbucks announced at their recent shareholders’ meeting
In their recent shareholders’ meeting, Starbucks announced several marketing initiatives that would be adopted in a bid to enhance the business’ marketing competitiveness and customer attraction as well as retention.
The company announced the adoption of a new loyalty program by the introduction of a “Branded prepaid Visa card”, by the year end, that would enable the customers using it to earn reward points from the company coffee shops. The new card would be used at any retail outlets that accept such and the points earned would eventually be redeemable in ...

Introduction

Trader Joe’s is considered to be among the best supermarkets in a study conducted to rank the best universities in the USA, according to the response by the six thousand interviewed Americans. Trader Joe’s grew from a small branched chained of the Rexall, in the year 1967. The business ideology was based on learning and education (Ager & Roberto, 2014).

Trader Joe’s Strategy

Trader Joe’s strategy bases its principles on academics. The business aimed at providing the commodities that other companies were not offering. The market also targeted offering goods to customers at a fair and bargainable price. The firm ...

VICTORIA HEAVY EQUIPMENT LIMITED

VICTORIA HEAVY EQUIPMENT LIMITED

Issues:

Victoria Heavy Equipments stands as the second largest manufacturer of mobile cranes in the world. This success is evident enough to prove that it is a successful company. However, there are certain issues that exist in the organization and which can be identified as:
- Inability to reach the customers: There is a major issue in its reach to its global and regional audiences. Evidences suggest that customers are buying similar products from other companies in Washington and that to at a higher price.
- The rate of increasing costs greater than sales rate: The sales ...

BUSINESS REPORT

Executive Summary
Corvette sells luxury sports cars and has just signed a contract to sell some of the cars to various customers around the globe. The selling prices for the cars are fixed and are set at the local currencies of the countries where the cars are being sold. However, there is uncertainty in the exchange rates in different countries. The Bank of America has provided them with estimates of the mean and standard deviation. HSBC has offered to pay a sum of $2,150,000 in return for the revenue in local currencies and the management of Corvette is ...

Tetra Pak is a leading industry in the packaging and food processing industry. The company has utilized innovative strategies such as aseptic technology and integrated food processing machines into being a leader in innovation, providing excitement to its customers, and producing a wide range in offerings. The paper recommends some ways the company can use to segment its products, and at the same time market them. Factors to be considered during marketing would also be analysed. The importance of the environmental approach in Tetra Pak will be considered with an analysis of the importance of having a positive corporate image. In conclusion, the ...