Online Advertising Reports Samples For Students

Problem Definition in New Zealand Online Advertising

Online advertising is the most sought after form of marketing in today's business world. In New Zealand alone, over 65% of the population has used the internet research for products on the internet (Roy Morgan 2013). Such a fantastic growth percentage may have been recorded because a very influential number of people in New Zealand have acquired smart phones, which enable them to access the internet whenever they wish. In addition, the internet infrastructure in New Zealand is also very admirable compared to other parts of the country. Despite the success recorded for those who have engaged in internet advertising, many ...

Vice President of Marketing

Web Based Co. LLC
New York
Dear Mr. Chong
The attached report which you commissioned on January 4, 2013 gives our finding on the advertising mix that you should employ at your newly created company.
Our report includes a review of the available channels that the company can use for effective advertisement and gives its recommendations based on findings in regards to cost, coverage, and other factors.
I look forward to a discussion with you on the recommendations and will gladly oblige to a meeting with you and your staff regarding this report.
Sincerely

Introduction

Marketing for ...

The company’s overview

Google is a multinational corporation based in the United States that is devoted to services related to internet search, online advertising and offering cloud-computing services to its clients. It was initially formed during September 4, 1998 by Larry Page and Sergey Brin as a private company; it later went public during August 19, 2004 through an Initial Public Offering (IPO). Google Inc.’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google Corporation, 2011). Google’s headquarters is currently located in Mountain View, California. Google’s rapid development saw the company engage in a ...

Executive summary

The stock price of Southern Cross Media Group Limited did not show any reaction to the announcement of the 2015 financial results. The stock price increased days before the announcement and the day after the event but declined two days after the announcement. Financial analysis of firm indicates that it has a strong liquidity, and this has improved over the last five years. Its debt to equity ratio has increased due to the capital reduction in accordance with the relevant statute. The year 2015 saw a decline in the profitability of the company although this did not affect the ...

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Introduction
With the advent and rising popularity of the Internet, marketers have found it worthwhile to advertise online. There are a whole load of commercial mails which have doing rounds in the recent box to many inboxes. They are intended at promoting a product or service and generally ask for a click on a specific link given in the commercial mail. Banner ads, pop up messages are a few other such similar things that try to grab the attention of users all the time when viewing a particular web page. These are some of the online marketing ...

Critical Review between Google and Yahoo

Critical review between Google and Yahoo
The growth of the web is undoubtedly one of the most remarkable innovations in the history of records and documentation. Virtually, the use of the web for obtaining information has been widely welcomed by millions of individuals across the world. Search engines provide better retrieval strategies when compared to other engines such as metasearch databases or library federated searches. Google, Yahoo!, Bing, and Baidu are examples of web search engines that offer access to websites. However, search results from one search engine differs from a similar search result using another engine because of ...

Since 1998 Google has rapidly won the popularity among users and has taken the leading position among search engines. Company’s market share was boosted up to 58.7 percent of the U.S. market, while the number of searches reached 4.8 billion. Domestic as well as foreign audience is gradually increasing day by day due to opportunities like target search, display advertising, and click-to-pay video. Google offers numerous effective advertising tools for advertising agencies and business-to-business companies such as reporting and ad management using DoubleClick.

New companies also realize the need to include search engines into their promotion strategy. It ...