Brand Image Term Papers Samples For Students

Introduction

In the current era of globalization, brands are major drivers of the financial performance of companies. Brands enable an organization to add value to the products of a company, and increase market performance of the products offered. Brand equity is therefore an effective measure for marketers who are active in developing strategies for particular brands to enable them understand past and future courses of action. Customer-based equity refers to the differential result of brand knowledge on customer response to the brand marketing (Keller 212). When customers react more favorably to an aspect of the marketing mix for the brand than ...

Communication, Coaching, and Conflict Skills

As globalization has intermingled the economies like never before, the importance of communication, coaching and conflict handling has automatically come to the fore. In terms of leadership, the topic carries an additional heft as leaders have to deal with employees and clients with different cultural and religious identities. Varying identities are likely to clash thereby making it difficult for leaders to manage the things smoothly.
Apparently, the effectiveness of leadership is based on how leaders maintain the flow of information, what communication tactics they use to get closer to employees, and how they promote a dialogue at the workplace ...

1-Description: Coca-Cola is the top ranking beverage brand on the globe. Resources say that Coca-Cola licenses and markets almost 500 beverage brands including waters, juices, sports drinks and disposable coffees and teas. It has world’s largest distribution system in almost 200 countries.
The production process of coke is an interesting but complex procedure. Factors of production involved in the business are generalized as land, labor, capital and enterprise. Capital requirements for Coca-Cola consist of machinery required for the production of bottles and the cola drink it in bulks. Labor refers to the managers, supervisors, production staff and ...

This is a world of rapid advancement and people now love to adopt latest trends in clothes, food, living standards, house building etc. with the passage of time people are demanding new consumer product that are featured with modern styles. Considering coffee, if we look at the present trend then coffee is now infrequently and rarely served as just black in simple. Now, it comes with creams, sauces, syrups, and price tags that go with every cup. Starbuckss and Dunkin’ Donuts are the name of two coffee giants (Carroll, 2013). In this paper comparison is done between two giants by ...