Buying behavior refers to the process of decision making to buy and use products. There are deviations in buying behavior of customers depending upon the level of involvement and price of product. Besides this a number of other factors may influence the purchasing decision (Peter, Olson and Grunert)
In the case of James Baxter’s bakery, customers will be diversified according to the following changes:
Cultural These factors are embedded in a personality due to his upbringing in a specific society. These include the values, behaviors, attitudes, norms, beliefs, norms, perceptions and values. Customers will purchase in additional quantity if they have a cultural background for a specific product.
These are due to the surroundings within the society. A consumer ...