Executive Summary
The report discusses the factors the rolling out of an entrepreneurial idea by a client into a business initiative. Kiai Marketing Group is the brain child of Roger Mills, a second year student at The University of Western Ontario. The venture is student marketing firm that aims at providing innovative and creative marketing solutions for London businesses. The internal environment of the student marketing group comprises of the elements within the marketing firm that make up the firm. These include the current employees of the marketing group, management and corporate culture. The external environment of the marketing group refers to those elements ...
