Essays on Aquafina

Pepsi versus Coca Cola

Coca-Cola Coca-Cola is a US multinational beverage company, manufacturer, marketer and retailer of alcoholic-free drinks. The company has it’s headquarter in Atlanta. A pharmacist known as John Stith Pemberton in 1886 invented the Coca-Cola drink. In 1889, Coca-Cola formula was bought by Asa Griggs Candler, who used it to found the Coca-Cola Company in 1892 (Bodden, 2009). Under Cander’s leadership, the company grew and increased its distribution beyond Atlanta. In 1894, due to high demand for the drink, the company, through Joseph Biedenharn, installed bottling machinery that enabled the bottling of the drink.

Large scale bottling of ...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

- What are the current brand and pricing strategies H.E.B is using for (a) its overall brands (Own Brands (HEB, HCF and National) in general and (b) its water brands in particular? Based on the information of the case study, the following points can be noted for HEB’s brand and pricing strategies for its own brands and national brands.

Strategy for HEB Own Brands Basket

HEB currently has three principal categories of own brands – HEB, Hill Country Fare (HCF) and the generic brands. HEB: this is positioned as a premium private label brand and is used as the flagship brand for the retail chain. HEB ...

- CHAPTER ONE 1.1 INTRODUCTION Product placement is advertisement done through various forms of media. At times, it appears as straight forward where consumers see the product, its price and its use. The practice has been commonly been used in movies. It is currently easy to pinpoint product placement in various movies. This paper seeks to explain how product placement has been developing overtime, how it has been used in various movies and its benefits. It shall also seek to ascertain whether product placement and response from customers is affected by movie genre. 1.1.2 Background ...