Essays on Arabica

Analysis of Costa’s Activity

Business Activity Costa Coffee is the UK’s favorite coffee shop and one of the world’s leading coffee brands, serving premium coffee in .. countries around the globe (Costa official website, n.d.). The company uses Arabica and Robusta beans, originating from 70 countries situated at the Bean Belt region, in the equator, going through a rigid process of cropping and roasting, to assure the top quality coffee served in Costa’s shops (Costa official website, n.d.). Therefore, the scope of Costa’s activities refers to selling premium coffee through dedicated stores. It also includes selling coffee through vending ...

Keurig Green Mountain was founded in 1981 as best coffee and coffeemaker company in the United States of America, initially named as green mountain coffee roasters. It specializes in making best beverages imaginable at homes and workplaces. The company contributes a prominent market share in the coffee industry. The paper highlights the financial department of Keurig Green Mountain and focuses on the assets, liabilities, annual income statements, inventories, stocks, and other financial related concepts. The income statement of Keurig Green Mountain indicates that company is performing well for past few years. The revenues generated by the company are the ...

Introduction

Both Judith Carney and Rafael Marquese examine the contribution of African Slaves in the development and production of specific cash crops. Carney believes that the production of Rice in South Carolina is as a result of diffusion of agricultural culture from Africa to Americas. She argues that rice production was the culture of the West Africans far before the Portuguese explorers reached Africa in in the 14th century. Rice was the staple food among most of the West African communities. They used the mangrove swamps to create paddies and used canal irrigation to water the rice. The same methodology ...

Question 1. How do morality, ethics, and leadership play a role in shaping good and bad business?

Answer. With Enron and other similar scandals flummoxing the corporate world even now, the significance of morality, ethics, and sincere leadership automatically comes to the fore. There is no debating around putting the business into ethics or putting ethics into the business. Literature endorses that sustainable and fruitful business enterprises share values with the societies they operate in. The absence of this trait may put them under legal scanner or render them insignificant in the eyes of stakeholders. Statistically speaking, 59 percent of respondents, in a survey conducted in 2006, rated their school programs as good for integrating ethics ...

Many multinational corporations have a problem balancing ethics and value maximization. However, Starbucks does not have a very large problem with it because the ethics and moral responsibility is apparent in their decision making. According to their Business Ethics and compliance statement, Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company . Since Starbucks is traditionally known for their overpriced coffee the consumer is paying for their moral choices nonetheless. However there are some examples of questionable decisions that have been reported.

Questionable Practices

Starbucks is extremely understood furthermore thought ...

Consumer analysis

1) Demographics- The information about the population sizes, incomes the age structure, geographical distribution etc and future trends is easily available in official government population reports. In order to obtain this information, a survey of the existent secondary information/reports was conducted by the marketing staff at every Starbucks store to determine the nature of the demographics in every market (Andreasen & Kotler, 2003).

2) Psychographics- It is important to determine the values, beliefs, personality, lifestyles and interests etc, of the market, especially since this service is largely a lifestyle product. In order to determine these, personal interviews and questionnaires were administered ...