Launching new products to market is a prerequisite for acquiring a competitive advantage. Product managers are faced with a very huge challenge in bringing world-class products to the market in time. This builds up pressure on their line of work which is brought about by factors such as the accelerating rate of technological development, improved mass communication, intensified competition brought about by maturing markets and globalization, fragmentation of the marketplace due to the change in demographics, shorter product life cycles and the escalating cost of R&D. Companies are required to master their product strategy that separates enduring success from failure (Hsu, 2013). ...
Essays on Commercializing
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Genetic testing also known as DNA based test, involves direct examination of DNA molecules to test for genetic disorders and diseases (Gene testing, 2010). According to the Human Genome Project Information (2010), Genetic testing can be used for various reasons to include: - Identifying people who carry one copy of genes causing diseases such as Huntington’s disease. - Pre-symptomatic testing of adult onset diseases/disorders such as Huntington’s disease - Forensic testing and determining paternity. - Newborn screening and pre- natal testing. DNA stands for Deoxyribonucleic acid, and these are chemical Data bases ...
Afrezza Product and Company Overview
Afrezza is an ultra-rapid-acting form of inhalable or mealtime insulin that is currently in its late stages of clinical investigation. Afrezza is purposely developed to provide treatment to adults suffering from type one or type two diabetes mellitus and Afrezza will be suited for the control of hyperglycemia. Afrezza is a drug-device that is combined with Afrezza inhalation powder that has been measured into meter level representing single dose cartridges and the Afrezza inhaler (Datamonitor Report 4). Afrezza is a proprietary product being developed by MannKind Corporation.
MannKind Corporation is a US based biopharmaceutical company involved in the discovery, development, and commercialization ...
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