Essays on Guinn

Introduction

Technological advancements have been sweeping across different facets of the economy like bush fire. The education sector has not been left behind in the adoption and application of technology to streamline their processes. Several universities across the globe have taken a paradigm shift from the traditional manual records management to the digital records management (Alavi & Leidner, 1999). In this paper, we are going to propose a comprehensive University database used for data storage, extraction, and processing.

It is assumed that the University is currently using a manual paper-based records management system It is assumed that the University already has ...

INVESTIGATIVE PROCEDURES

The company can contact the police or the criminal investigation department to carry out thorough investigations into the matter and come up with factual conclusions on the case(Guinn, 2017). Investigations should particularly aim at the warehouse where the embezzlement is allegedly taking place. Moreover, a private detective can be hired by the company in the disguise of an employee in the warehouse whose controller is accused of overriding existing controls so that his embezzlement activity remains undiscovered. A private detective posing as an employee in the warehouse is likely to uncover the incriminating details of the warehouse controller ...

Introduction

Brands have existed since ancient times, as evidenced by the fact that individuals have always used unique marks to distinguish their products from those produced by other individuals. However, the main reason for branding in ancient times was to prevent the theft of property. Despite the origins of branding, its main purpose shifted to enhancing the visibility of products as humans engaged in increased commercial activity with each other (Hampf and Lindberg-Repo, 2011, p. 1). Consequently, the concept of brand development arose. Brand development refers to the efforts taken to increase the success of a brand in the market ...

Consumer Behavior:

Brand positioning is a terms used to refer to reasons by ‘target consumers’ to purchase particular brands over others. It ensures that various brand activities have common aims and that they are delivered, directed and guided by the brand’s benefits and reasons to buy (Cayla & Arnould, 2008). In ‘Salty Snacks’, brand positioning can be used as a focus on all contact points with a given consumer. The successful approaches can be summarized in four dimensions. Identify and communicate the look of the labels to satisfy the needs of the consumer. The second is to personify the characters to symbols that the ...