Essays on Loudon

Market research entails any organised efforts to collect information about customers and market targets. It is an essential component of business strategy. It is concerned with marketing processes. In most instances, marketing research is a strategy that is used to maintain competitiveness over competitors (Wenzel, 2012). Marketing research provides integral information to identify and scrutinise the market size, market needs, and competition. Organizations and businesses can employ various aspects of advanced marketing research to remain competitive and to deal with intense competition in their industries (Beall, 2010). Primarily, I could use marketing research to examine the market to identify ...

Motivation is important in any marketing segment because it stimulates the behavior of consumers. The tension of a need that is not satisfied initiates the motivation process. Marketers should understand the motives that influence consumer behavior so that they can easily convince them to purchase their products. The process of motivating the consumers is not easy because people have different needs, motives, and personalities. The marketers should strive to understand all these aspects for the success of the business. This paper will discuss various challenges and difficulties that the marketers encounter as they try to motivate the consumers. It ...

Introduction:

Losing a loved one is a very painful experience especially when someone is lost through maternal means. As far as culture diversity is concerned, many communities around the world have different expectations when it comes to maternal mortality on whether to lose the baby or the mom. In most communities, they opt for the child to die and the mom to survive while in others, they prefer the baby to survive and lose the mom even though such believers are very minimal around the world. Maternal mortalities of both the mothers and the infants are increasing at a very high level around ...