Essays on Loyalty Program

Through the Lens

Abstract Starwood Hotel and Resorts Worldwide, Inc is a perfect corporation to analyze using the Porter’s Five Forces strategy. Special focus is on the following; the company’s market, product differentiation, the uniqueness of the suppliers, and cost of change and how the competitors in the same market are performing. The analysis also unearths the competitive strategy used by the competitors and how it threatens Starwood Hotel. Starwood Hotels and Resorts Worldwide is in a vibrant market and due care should be taken while trying to analyze the firm. Due to this, we going to apply the Porter’ ...

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Marriott Hotels: Strategic Analysis

Words Count: Executive Summary Marriott International Inc. is a leader in the global lodging industry. Marriot has more than 4,400 properties spread across 87 countries. The company has also done well over the last 90 years and has transformed itself from a root beer stand in Washington D.C to a hotel behemoth. According to the 2015 survey conducted by American Customer Survey Index (ACSI) on hotel brands, Marriot is the most liked hotel brand in the world along with Hilton with a score of 81 (ACSI, 2015). Hotel industry was hit hard by the sub-prime recession in the ...

Performance measurement is an essential aspect that defines whether an enterprise is successful or no. Through an analysis of the Kohl’s Corporation 10-K, various performance measurement approaches are used. Like in conventional business practice, the performance measures are used to inform the direction that a firm should take (Kellen & Wolf, 2003). As pointed out in the text, there are many perspectives in approaching performance measures. The measures used by Kohl’s Corporation can be categorized into four groups.

Financial measures

Performance measures that take the financial perspective have the goal of looking into whether a company is profitable, and whether ...

This paper will compare two local restaurants in San Diego, California that specialize in the Mexican food industry that is native to Southern California due to the proximity to Mexico. The restaurants chosen will be El Indio and Old Town Mexican Café. The reason that these two restaurants have been chosen is that they are known as San Diego’s best restaurants for Mexican food that are publicized to many tourists visiting the area. Additionally, these restaurants have been chosen because strategically they were in the same position of turning a landmark restaurant into an establishment that was going ...

Target Corporation: Internal and External Environments

Introduction Target Corporation is one of the leading retail companies in the United States. With a nationwide footprint that includes 1,790 stores, the company has been recognized as one of the top ten global retail brands (MarketLine, 2016). Although the company recognized an increase in sales for the 2015 fiscal year, Target did experience a decline in operating and net profits (MarketLine, 2016). In the past, Target has been able to differentiate itself by offering product lines that emphasize value. Target’s product lines have offered its consumers products that are slightly upscale for a discount chain, but ...

Introduction

The Hilton Hotel HHonors program is a service that is ran in both Hilton Hotels Corporation and Hilton International. Hilton views this program as a highly effective marketing tool set to serve the frequent business traveler. This is at an aim to create and retain loyal customers given the severe competition in the hotel industry. This loyalty program works by allowing regular guests to acquire and accumulate points as well as airline miles every time they use any of the Hilton services offered. This program is among the largest of its kind with over 30 million registered users.

Q1 (A) Strengths and Weaknesses of the Hilton HHonors Program from the Standpoints of Hilton Hotels Corp and Hilton International

Green, ...

a. Hilton Reward Program, named Hilton HHonors Worldwide (HHW), was adopted in 1998 in order to build loyalty to The Hilton brand and attract as many customers. The Hilton brand consist of two independent corporations: Hilton Hotels Corporation (HHC) and Hilton Hotel International (HHI). HHC is responsible for the Canadian and both American regions while HHI controls the rest of the world, preferable Europe. These two corporations have their own executives but one marketing program. The strength of the Hilton HHonors Worldwide is that is works in both corporations. Customers can get free nights and other benefits from the ...

The period following WWII, known as the Cold War era, spanned form 1945 to 1965, and was defined by the ongoing conflict between the Soviet and American nations. This era was defined by more than tension between two countries, but became an age of constant fear. The American people were afraid of communism and of subversion and aggression acted out on the American people by the Soviet nation. This fear ultimately infiltrated every aspect of American life, heavily impacting governmental policies and political agendas, as the nation’s leaders acted to protect the American people. One of the cultural ...

Introduction

The growing competition in airline industry has made profit a more fleeting pursuit, particularly during economic crises. To adapt to price hikes, established and startup airlines scale up or down service offerings onboard or on ground. This adjustment could be in restructuring seat offerings, club memberships or onboard or ground amenities. For current purposes, focus is laid on restructuring seat offerings. To "entice" flyers into more mileage spending, major airlines have been engaging customers in a broad range of loyalty programs all aimed at boosting sales of seat offerings in different classes. One most interesting development in seating upgrades ...