Essays on Marketing Environment

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...

In what ways has the Views of Marketing changed?

There are a number of ways in which my views on marketing have changed since the beginning of the semester. According to the lecture, marketing is the activity set by institutions and meant to communicate to potential clients about the existence of a particular good or service. Marketing therefore is comprised of a number of ways in which marketers use to reach potential customers. From learning this course, I have gained knowledge on the subject of marketing. In order for marketing to be effective, it is crucial to first understand the marketplace and the needs of the clients. Secondly, ...

Introduction

Steps towards the creation of a successful e-marketing strategy Marketing environment Environmental framework identity Strengths and the weaknesses of the business Environmental framework identity Formulation of the business marketing plans. Marketing strategies based on the business Niche and target markets Positioning and differentiation strategy Domain name and SEO strategy The Business Cost analysis Development of the business ideas Creation of a business website prototype Creation of a wire frame and a navigational outline strategy Creation and the analysis of the social media strategy Creation of a business email newsletter. Identification of business matrices in the business success analysis Development ...

Background of the organization

Apple Inc. is one of the best internationally known computer companies that specialize in designing and creating iPads, iPods, iTunes, Macintosh desktops and laptop and operating systems like the OS X. The Company has embraced the revolutionary technology and has ventured in the manufacturing of iPhone. Apple is a brand that actively competes with others in the market. According Linzmayer (2004) the brand is very competitive even in the very competitive markets, in the PC market it is well represented by its highly reputed Macintosh computers and accompanying and related programs and software. In the electronics industry and market, Apple ...

Question 1: Discuss and describe each element of the external marketing environment.

The external marketing environment is made some elements that control it. The first one is demographic which a study on population over time is. This can be looked at in aspect of size, structure, location, race, population distribution or density, and gender and mortality rates. It’s a very essential aspect since it produces the consumers of the commodities being produced according to market segments. As a marketer one needs to understand the demography of his target market. The target market can be classified according to age or the year of birth i.e. the Generation Y which is the group of people ...