Essays on Palmolive

The personal care product that I rely on and that perhaps holds special meaning for me is Colgate brand of toothpaste. The reason for picking this brand is that I have used this product since my parents who had used the toothpaste for a long time introduced me to this brand and I have used it for all my life. In fact, prior to this assignment, I had not considered my brand loyalty to the Colgate toothpaste and even their toothbrushes. Considering that I brush my teeth daily, it is a fair assessment that I purchase the product regularly ...

Assignment #5: Product Management, Branding and Pricing Strategies

Colgate-Palmolive as a whole seems to be excelling in terms of profitability and performance, within the global market. According to the Colgate-Palmolive 2015 Annual Report, their worldwide net sales were over 16 million in the last year alone. The company has become increasingly popular for its longtime production of high quality oral products and home care items. However, there are plans to expand the company’s operation into newer, more relevant products. Following this, Colgate has chosen to introduce a new product segment under pet nutrition. The Colgate brand is mother to world-renowned brands such as Ajax and Softsoap. ...

What is the case statement? What decisions does P & G need to make?

The Procter and Gamble Company has to revise its advert if it is to make a positive impact in the market. The proposed ‘Mumbles’ advert is comparative and implies negative notions on the use of Colgate and Palmolive’s ‘Simply White’ product. This form of advertising, is also involuntarily shifting the viewers’ attention to the rivalry between the two companies: when the objective, and this is an educative guess, is to show the brand’s prowess over the rival’s brand. P&G, therefore, needs to revise its advertisement approach towards a more positive and more product oriented approach. P&G ...

The case study ‘Brighter Smiles for the Masses-Colgate vs. P&G, focused on the working mechanics by the two American consumer giants, on how to connect with the target market and strategically outdoing the competition.

The following are the case analysis and answers to the questions pertaining to the case study.

What is the case statement? What decisions does P & G need to make? The case statement is the introduction of Crest Whitestrips by P&G that revolutionized the oral care market, by allowing the consumers to whiten the teeth in the convenience of their home and the inception of a new category that became a cash cow for P&G in the tune of millions of dollars, ...

Unilever Limited along with Procter &Gamble and Colgate-Palmolive are the leading international companies active in the market of FMCG (Fast Moving Consumer Goods) today Performance figures for Unilever for 2011: In the year 2011, Unilever had a business turnover of 46,467million Euro and a operating profit of 6433 MEur. It declared a PAT of 4,623 MEur. As with trends, the majority of the company’s turnover comes from the new and emerging markets of India, China and East Europe. [Annual Report 2011] The Corporate strategy of the company is not only obsessed with growth but it lays clear ...