Essays on Public Press

Business Proposal

Business Proposal

The diverse cultural background posses initial difficulties to process of establishing business relations among nations and fostering their cooperation. It should be noted that American culture presents mix of various features. This facts partially simplifies the process of entering new market. Nevertheless, the difference in verbal ways of communication associated with to countries may result in nessecity to invest additional financial resources during promotion campaign. Moreover, many businesspeople continue to experience problems related to misunderstanding of the Us English, ranging from the vocabularies. Another problem raises from differences in oral communication. Asian people tend to speak softly ...

Introduction

In context of fierce competition in front of even the well-known and developed enterprises need to fulfill rather complicated task of maintaining their positions and efficiency on the market. Typically, branding is considered to be effective management technique. Despite the fact it has been already implemented within the Nike Company, the management system faces new challenges of business environment. Therefore this technique should be implemented in new more efficient form in order to meet the demand of customers. This research aims to resolve the problem of brand management implementation on the basis of new principles of development and sustainable ...