Launching Article Reviews Samples For Students

Abstract

This Wikipedia project explores MARS, Inc. In particular, the project provides a critical discussion on the importance of community based contribution and the ways by which, individuals can make a unique difference in the way a company, brand, or service is viewed by the general public. The project highlights a marketing campaign that was implemented by MARS, Inc. in 2013, known as "Better With M." The project explains the reasons behind the campaign and why it was so impactful to the company, and to the world. The project also explores the recent changes that occurred with MARS, Inc. deciding ...

Sayreville War Memorial High School came into limelight last month when news regarding bullying and sexual harassment came on surface. According to the reports, a senior football players of the Sayreville team tortured freshman in the locker rooms. The victims reported that senior players targeted freshman in the locker room, pinned them on the floor and assaulted them via inappropriate manners which included touching their private parts and hit them while other senior players of the team held his arms and legs. (MARGOLIN) The news came as a shock to many, as charges were filed against 7 senior players of the ...

Business Modeling

Abstract
The objective of business modeling is to collaborate specific goals for businesses and organizations and forming them as part of a whole of a business strategy. Businesses and organizations, particularly large ones with multitudes of divisions and departments, follow integrated practices, although separately, but work toward achieving the same results. The dynamics of business modeling is set to create a renowned value for an organization’s structure, infrastructure and policies. In theory and practice core values are what form an organization’s rationale such as social, economic, or cultural. Seemingly internal stakeholders are often oblivious to applications as long as ...

Question 1

The existence of different economic classes in the market is undeniable. The company recognizes this and does so by using a stratified pricing approach. By setting different levels of pricing, the company caters for all the economic classes making their products as competitive as possible. This aspect can positively affect the company’s choice to expand as this ensures their price flexibility in entering new markets and above all giving the economies of scale to the company due to its wide range of products according to price.
The company has exercised its Corporate Social Responsibilities by launching the Green ...

Article Review on the Marketing Strategies Employed in Nokia Lumia 920

For this assignment, I have chosen the article on Nokia Lumia 920 by Walt Mossberg of the Wall Street Journal to gather marketing concepts and strategies which were applied. From the review, it was found that six marketing strategies and concepts were used by Nokia Lumia 920. These are as follows: 1) value pricing; 2) value networks; 3) selective distribution; 4) product experience; 5) marketing communications mix; 6) persuasive advertising; and 7) trade promotion tools.
1) Value Pricing – Value pricing is a strategy wherein a high-quality product is offered to customers at a fairly low price. This can be done through ...