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What the book is about

There is no other book that you could see out there that is up to date and very much readable like the “A wilderness so immense: The Louisiana Purchase and the destiny of America.” Studying history has always been a hobby for a lot of people and this is basically why there are a lot of books about history that are being released every year too. It appears that this book has inspired a lot of lovers of history that it generated a great deal of influence simply because it was able to state how an originally small nation transformed as one of the ...

ABSTRACT

Karl Jack Bauer’s The Mexican War (1974) does describe the United States as the aggressor in the conflict and concedes that President James K. Polk was motivated by the desire to expand the borders to the Pacific. Indeed, there was never any real question about this in either the U.S. or Mexico at that time—or later. He justifies this action by asserting that that this type of expansion was inevitable, and if it had not been carried out by Polk’s administration then some other one would have done it eventually. Although the U.S. president preferred to ...

Fashion has raised a great deal of contention, resistance and criticism over the years. The media provides the society with a display of images that range from the real to the perceived. Large mass marketing clothing companies and influential fashion houses determine the direction of fashion, influence the opinion of the public and put up production and distribution structures worldwide. Fashion continues to exist in the public domain amid feelings of strong links with pride, misuse and craziness. This situation can be conveniently attributed to a myriad of factors ranging from psychological problems to feeling of spite on reality television. However, it can ...

Business

Review: Hot Button Marketing
Hot Button Marketing, written by Barry Feig, focuses on the intricate and complex subject of consumer behaviour. As a specialist in the subject, Feig reproduces some of the finer points of consumer purchase behaviour that he managed to observe and develop through his innovative marketing strategies for organizations across the globe. He quotes a number of multinational organizations, such as Colgate-Palmolive and American Express, to name a few, that benefitted from his strategies. This clearly vindicates Feig’s mastery over human buying behaviour.
The book; Hot Button Marketing, provides a comprehensive evaluation of human behaviour by listing ...

In the introduction of “Overdressed: The Shockingly High Cost of Cheap Fashion,” Elizabeth L. Cline remembers purchasing “seven pairs of $7 shoes” at Kmart. Lamentation follows and soon thereafter, a wardrobe inventory or stock. When Cline Elizabeth cleans out her cabinet or closet she notices, among other things, sixty one tops, sixty T-shirts, fifteen cardigans plus hooded sweatshirts, twenty one skirts and twenty pairs of shoes, most of which Elizabeth never wore.
An earlier quote from ex-Vogue editor Vreeland Diana comes to reflection: “Give ’em what they never knew they wanted.” Fast-fashion vendors like Topshop, Forever 21, and H&M are ...

Before the establishment of the food safety agencies the food industry was largely self regulated. This led to problems where some manufacturers did not provide the minimum safety leading to cases of food borne illness. After dealing with these problems, laws were enacted which led to the establishment of the food safety agencies. After the establishment of the agencies that monitor food safety, the situation on the ground has improved dramatically. The United States has one of the strictest food safety policies, which has resulted in very high standards of food safety. The United States is a global leader in ...

Section I: Selection of Business

Economics is a social science concerned with decision making along with money making. Macroeconomics is concerned with the general problems of the whole economy as inflation, unemployment and growth. To start any business, the tools of economics are very important. I had chalked out a few prospective business plans for starting my own commercial activity. There was a lot of dilemma in the beginning, the plans were so many but the feasibility had to be worked out. I arrived at two options first, to open a café and second to open a fitness studio. Both the café and fitness were in great demand. Since ...

Dodge the Bullet is a delightfully written romance story with a bit of suspense. The author, Christy, used several points of views as the story evolved.
There are five main characters: Sarah, her two sons, Dodge, and the U.S. Senator interacting in various settings. Sarah is a mother still struggling with the death of her husband, while trying to establish a new way of life in Hailey, Colorado. Her sons are not too pleased with this move from the fast-paced Atlanta life into this small town, slow-paced quiet life. Dodge, who’s perceived as a social outcast, is a handsome, caring man who seems a ...

Sex, As a Commodity

In the development of human civilisation, people were exchanging good for various payments; many material objects and services were treated as a commodity. On the other hand, the most universal commodities were and remain a human being and its sexuality. Through ages, the most popular and existential profession was prostitution. On the other hand, there was no society which would mind against arranged marriages and selling of sexuality for certain benefits under particular circumstances. Just as centuries ago, sex and favouritism was a key to power, it remained a means for certain goals achievement. In this context, the aim of the present paper ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...