Shampoo Case Studies Samples For Students

Introduction: Case synopsis

The shampoo market in India had grown exponentially due to customers placing a high degree of importance on their physical appearance. Herbal brands and synthetic brands are widely used, however coming from a tradition of using herbs, Indians tend to prefer the herbal brands more than the synthetic ones. Himalaya shampoo is among the herbal brands of shampoo that had to compete with established and successful conventional and ethnic brands such as the Nyle, Meera, Gamble, and Unilever India. The challenge for Himalaya was to formulate a positioning strategy so that it can be able to reach out to consumers who strongly ...

The Indian advertising represents a wide field with new trends that continuously emerge on a daily basis. This paper aims at conducting a PEST analysis of target market for sachet shampoo.

Social

Indian rural population has higher income than before, even though they do not have much income to buy goods in larger quantities. This gives super shampoo a good opportunity to promote their product in the lower end market. This is an implication that less affluent consumers score high in brand loyalty. Globalization is taking a toll in the Indian rural population who aspire to associate themselves with English. Rural Indian consumer market comprises ...

Introduction

Branding is an important marketing function that helps companies differentiate their products and position their products better (Hunger & Wheelen, 2007). Himalaya Shampoo is a product Himalaya Drug company, India. The Indian shampoo market has grown in leaps and bounds and this presents the company with several marketing opportunities. It uses the differentiated strategy to establish itself in the Indian market.

Background of the relationship between the organisation and the industry context

Himalaya Drug company offers Ayurvedic generic drugs and solutions which enable consumers to avail high quality and natural products like soaps and shampoos. The industry for these products is growing as the standard of living, spending capacity and awareness about ...

Undoubtedly, in today’s society mass media has integrated itself as one of the staples in the lives of people. Due to its influence to people, it has helped shaped the norms practiced and known by society. It is unfair to say that media has no positive impact to the world. However, it can not be argued that it has reinforced a number of societal issues. One of the issues includes Gender and the continuing promulgation of stereotypes. With the use of media many gender stereotypes are implanted in the minds of people. It has helped in the dictation of ...

Stage 1: Facts related to the problem situation.

Four people come together on a new venture; they happen to be family members.

They are engage in selling olive oil as a family business for years and now wish to expand.

Initial enthusiasm and zest for “Tapenade” gives away to frustrations and strained relations.

Each member starts off with a given specific role: Barb investigates on other farms engaged in a similar activity, Barry researches on new machinery requirements, Christine a business plan, and Carl on a marketing plan for the new venture.
Conflict between Carl and Christine on ownership of the business and lack of clarity of their future roles. Both are ...