Levi-Strauss College Essays Samples For Students

MNE Researched: Levi Strauss & Co

Industry Category: Textiles
I. Introduction & Basic Information

Definition of Globalization & Business Context

In the recent centuries, the world has witnessed increased integration in terms of economics, political ideologies, and social affairs. Some of the key factors that have led to this integration are the advancement in communication and transport technologies which has made it possible for people to easily move across territories and at the same time share information. This integration has come to be referred by many scholars as globalization. This paper intends to look at how globalization has affected the markets with special focus on Multinational Enterprises (MNE’s). Though globalization ...

Introduction

Levi Strauss & Company is a firm that is widely known across the world. Its production of Jeanswear that is common among blue collar workers has expanded the popularity of this company across the globe. It is therefore important to have a brief profile how the company has over the years increased in size to become what it is today. First of all, Levi Strauss Company was established in 1853(Weidt, 1990, p.113). The company was founded by Levi Strauss who was an immigrant in the United States. The favorable business environment made it possible for Strauss to begin his first business ...

Introduction

At some point in history there emerge people who contribute immensely in the advancement of a particular field. Claude Levi Strauss and Clifford Geertz are two such men whose contributions in to the field of anthropology cannot be understated. Claude Levi Strauss (1908-2009) was a French ethnologist and anthropologist. He is commonly referred to as the “father of anthropology”. He famously argued that both the “civilized” and the “savage” human minds have the same structures and that human characteristics are the same through and through. He is a structural theorist who has contributed several theories in the fields of sociology, philosophy and ...

Levi Strauss & Co. is one of the most iconic name in the clothing and fashion industry. However, the brand lost its way in the beginning of this century and suffered for almost two decades. Levi Strauss & Co. encountered the somber issues of excess capacity that brought about the crisis of dropping sales, declining market share, eroded profit base, and sagging business diversification. The excess capacity at Levi Strauss & Co. was fueled by the consistently increasing market competition, which subsequently pressurized the company to cut down its production cost. The excess capacity issue had a number of underlying causes such ...

The objective of the analysis herein is to provide a framework for the execution of the Levi’s Personal Pairs joint venture business proposal. The opportunity as stipulated pertains to a potential business relationship between Levi Strauss, the expansive and dominant clothing manufacturer and retailer, and a company called Custom Clothing Technology Company. The proposal outlines a business arrangement wherein Levi’s would work with CCTC to create a customized purchasing ability within Levi’s retail stores. The purpose of such a niched expansion to the company’s current offerings lies in the reality of an increasingly competitive market environment for Levi’s trademark mainstay, ...

Kinship represents a system of societal organization that describes putative or real family ties. The concept is a human attribute that deeply relies on cultural extensions. While it remains common among many social sciences, kinship is increasingly popular in cultural anthropology. This essay describes descent and alliance as two significant concepts in cultural anthropology of kinship.
Both terms encompass the primary forms of human relatedness. On one hand, the term alliance refers to the social relatedness that individuals form through marriage. Marriage-based alliances point to the necessity of interdependence for families and lineages. These marriages exist as a form ...

Exam 1

Question 1
Strategic management for Zebra Corporation also involves the global strategy. Global strategic management for the company would involve standardization of goods, integration of goods, and configuration dimension. In standardization, the company would be seeking to determine the extent in which it needs to standardize its goods across countries. In integration, the company would be determining the extent in which it integrates its competitiveness across countries while in configuration dimension the firm would be determining the extent in which its goods are concentrated within one location across all countries . There are advantages for the company to standardize ...

Assignment 5: Global Marketing, Production and Logistics (Chapters 15-16)

1) A. Until the 2000’s, Levi Strauss has used as a marketing strategy the selling of products everywhere in the world, without localization or customization. For this, the company has sold their products by economics of scale, by mass producing. By that time, the people enjoyed wearing jeans without taking into account a certain fashion style; therefore Levi Strauss has achieved high sale rates. Due to the fact that by the 2000’s, there were more competitors in the field, customers started to be aware of jean’s fashion and style, their marketing strategy has not been working anymore.
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