Essays on Levi-Strauss

Kinship represents a system of societal organization that describes putative or real family ties. The concept is a human attribute that deeply relies on cultural extensions. While it remains common among many social sciences, kinship is increasingly popular in cultural anthropology. This essay describes descent and alliance as two significant concepts in cultural anthropology of kinship. Both terms encompass the primary forms of human relatedness. On one hand, the term alliance refers to the social relatedness that individuals form through marriage. Marriage-based alliances point to the necessity of interdependence for families and lineages. These marriages exist as a form ...

Levi Strauss & Co. is one of the most iconic name in the clothing and fashion industry. However, the brand lost its way in the beginning of this century and suffered for almost two decades. Levi Strauss & Co. encountered the somber issues of excess capacity that brought about the crisis of dropping sales, declining market share, eroded profit base, and sagging business diversification. The excess capacity at Levi Strauss & Co. was fueled by the consistently increasing market competition, which subsequently pressurized the company to cut down its production cost. The excess capacity issue had a number of underlying causes such ...

Introduction

Genetically Modified Cotton (GM Cotton) is one in which biotechnology has been applied to come up with transgenic or altered and desirable traits such as increased pest resistance. Approximately 25 million hectares have been put under cotton around the world especially in China, India, US, and Pakistan. GM cotton has been engineered to address two major issues. The first one is ability to resist glycophosate-based herbicides and the second issue is the ability to produce a toxin that kills bollworms which is a primary destroyer of the crop (Eyhorn, 2007). There are controversies regarding the benefits or disadvantages of ...

Introduction

Denim jeans could very well be the most prevalent type of clothing on the planet. Odds are you effectively own (no less than) one sets of them. The development of the denim business is noteworthy in the realm of design. Contemporary design is quite often finish group on the off chance that you simply include pants. Pants are worn with tunics and sweaters to go with the sharp looking contemporary design from work to dinner and the night life. Athletic wear and pants for outside work have most likely been supplanted by engineered substitutes the spot for denim in ...

Assignment 5: Global Marketing, Production and Logistics (Chapters 15-16)

1) A. Until the 2000’s, Levi Strauss has used as a marketing strategy the selling of products everywhere in the world, without localization or customization. For this, the company has sold their products by economics of scale, by mass producing. By that time, the people enjoyed wearing jeans without taking into account a certain fashion style; therefore Levi Strauss has achieved high sale rates. Due to the fact that by the 2000’s, there were more competitors in the field, customers started to be aware of jean’s fashion and style, their marketing strategy has not been working anymore. ...

Introduction

Levi Strauss and company was established in 1853 by Levi Strauss and produced riveted jeans. Levi Strauss America (LSA) is the largest employing over eighteen thousand staff throughout the Latin States, United States, Canada and Mexico. The company has different marketing brands under its trademark namely: The Slates®, Levis® brand and the Dockers® brand (Downey, 2009).

Does LS&C act in a responsible manner while closing its North America production operations?

Levi Strauss and Company (LS&C) decided to close its North America production operations. The company acted in a responsible and justifiable way. They were RIGHT to close their operations as a result of the challenging productions process; high input costs and low returns from investments. ...

Kinship is arguably the most complicated avenue of human sociology currently known to man. This is because kinship systems transcend general knowledge and even delve more into a cultural and even spiritual realm. Kinship is by all means a contentious issue in any culture currently in the world. The interesting thing about kinship systems all over the world is that they tend to dictate the role and behavior of every member of the kinship. Every individual therefore has a role to play and the acceptability of that individual depends greatly on the level of perfection to which the individual performs their predetermined ...

COMPANY INFO:

- Brief company history Levi Strauss started out as one of the people who found gold in the hills of California during the Gold Rush Days. He did not do it as a gold miner. The man called Levi Strauss started out with that dream, but his EURIKA moment came when he discovered that he could garner more gold from the miners by providing tough durable clothing then he could by going into the hills and searching. He did it the old fashioned American way. He had other people bring it to him. For the last century and a half ...

Introduction

Levi Strauss & Company is a firm that is widely known across the world. Its production of Jeanswear that is common among blue collar workers has expanded the popularity of this company across the globe. It is therefore important to have a brief profile how the company has over the years increased in size to become what it is today. First of all, Levi Strauss Company was established in 1853(Weidt, 1990, p.113). The company was founded by Levi Strauss who was an immigrant in the United States. The favorable business environment made it possible for Strauss to begin his first business ...

In a hugely competitive apparel market, Levi Strauss & Co. is struggling to keep up the impressive sales figures. Not only are sales declining, but the available market share is also shrinking, with competition growing. Furthermore, Levi Strauss & Co. also needs to decide on their distribution channels as well as on the types of brands to be marketed within the Denim market, not to mention the type of approach to take when dealing with Wal-Mart, a potentially important partner within the apparel market. The most pressing problem for Levi Strauss & Co. is however, dealing with the rising debts, while at the same ...

The objective of the analysis herein is to provide a framework for the execution of the Levi’s Personal Pairs joint venture business proposal. The opportunity as stipulated pertains to a potential business relationship between Levi Strauss, the expansive and dominant clothing manufacturer and retailer, and a company called Custom Clothing Technology Company. The proposal outlines a business arrangement wherein Levi’s would work with CCTC to create a customized purchasing ability within Levi’s retail stores. The purpose of such a niched expansion to the company’s current offerings lies in the reality of an increasingly competitive market environment for Levi’s trademark mainstay, ...

Introduction

At some point in history there emerge people who contribute immensely in the advancement of a particular field. Claude Levi Strauss and Clifford Geertz are two such men whose contributions in to the field of anthropology cannot be understated. Claude Levi Strauss (1908-2009) was a French ethnologist and anthropologist. He is commonly referred to as the “father of anthropology”. He famously argued that both the “civilized” and the “savage” human minds have the same structures and that human characteristics are the same through and through. He is a structural theorist who has contributed several theories in the fields of sociology, philosophy and ...

MNE Researched: Levi Strauss & Co

Industry Category: Textiles I. Introduction & Basic Information

Definition of Globalization & Business Context

In the recent centuries, the world has witnessed increased integration in terms of economics, political ideologies, and social affairs. Some of the key factors that have led to this integration are the advancement in communication and transport technologies which has made it possible for people to easily move across territories and at the same time share information. This integration has come to be referred by many scholars as globalization. This paper intends to look at how globalization has affected the markets with special focus on Multinational Enterprises (MNE’s). Though globalization ...

Exam 1

Question 1 Strategic management for Zebra Corporation also involves the global strategy. Global strategic management for the company would involve standardization of goods, integration of goods, and configuration dimension. In standardization, the company would be seeking to determine the extent in which it needs to standardize its goods across countries. In integration, the company would be determining the extent in which it integrates its competitiveness across countries while in configuration dimension the firm would be determining the extent in which its goods are concentrated within one location across all countries . There are advantages for the company to standardize ...

Question 3

Instead of selecting country-markets on the basis of stand-alone attractiveness, managers need to consider how participation in a particular country will contribute to globalization benefits and the global competitive position of the business. Being a serious global player means much more than simply having a certain percent of your revenues from outside the USA and being involved in a certain number of countries. Being present in ten countries that include the United States, Japan, and Germany is far more important, in most industries, than is being present in thirty countries that exclude these three but include many small, less advanced countries.To have a global ...

Levi Strauss & Co was established in 1853 in San Francisco, California (Ristau, 2009, p.128). This company is known for the manufacture of jean wear like Dockers which is a popular wear among many youth today. In addition, the company has over the years been the biggest producer of Denim jeans that is used by many blue-collar workers within the United States due to the toughness and durability of the material used. Levi Strauss & Co has been successful in the past due to the fact that the American consumer base has embraced jean wear as being a casual trade mark within ...