Brick-And-Mortar Reports Samples For Students

Executive Summary

The aim of this consultancy report is to highlight to the management of BRICK-AND-MORTAR the need to draw up business strategies as analysis of the business environment and competition in the industry highlights the need for the same. The report is prepared with a view of the different changes the industry has been through in the last decades, especially in the last twenty years. There are no doubts that BRICK-AND-MORTAR wanted to capitalize on the developments and dynamics in the music, movies and computer games industry. However, like it had happened in the past, the industry is always undergoing ...

Introduction.3

Analysis3
Current Market Features..3
Marketing Summary..3

Competitive Advantage.3

Segmentation, Targeting & Positioning...4

Branding5

Potential Impact on Consumer Behavior..6

Growth Opportunities.7

Conclusion..8
References..9
Amazon Review & Strategy
Analysis
Current Market Factors
Amazon is among a number of firms that emerged quickly during the 1990’s or 2000’s. Among the others that have done the same would include Google, Twitter and Facebook. Twenty years ago, Amazon and these other firms were in their infancy or did not exist. The veritable explosion of social media, mobile computing and internet technology in general has served as a vehicle to help those firms progress from their nascent stages to the ...

Analysis2

E-Commerce in Retail Sector.3
Customer Information..4

Improved Marketing Techniques5

Security Issues7
Conclusion8
References..10
E-Commerce & Retail
The emergence of the internet and of computing technology in general over the last generation or so has had drastic and dramatic effects on all of society including both the personal and business realm. Indeed, these new technology has made it easier to spend money, work and so forth in a way that makes one’s home life and work life blend together in many ways. However, this report will focus more on how e-commerce has come into its own as part of this new technology and ...

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Introduction

E-commerce is a growing industry worldwide, with volumes and turnover increasing at an average rate of 20 % for 2014 according to eMarketer (2014 a) of this, Asia Pacific region is likely to show the strongest growth, with a jump of over 40 per cent from $384 Billion in 2013 to $585 Billion in 2014. By 2018, the Asia Pacific region will be the leading driver of e-commerce, accounting for 33.4 per cent of the total ecommerce trade of $2.356 trillion in 2018 (eMarketer, 2014b). The key drivers for growth in the Asia pacific region have been the increasing access to ...

Business Report on Amazon

Introduction
Amazon is one of the most renowned and distinguished online retailer. It is an American run e-commerce firm. They have their headquarter in Seattle, Washington. It is known as the leading company which is operating electronically through the internet. Since more than ten years, they have managed to sustain their position. They have been comparatively unaffected by the changes in the external environment.
Initially Amazon was an online website which was involved in selling books online. Later, when they started being successful, they diversified their operations to sell videos, mp3 songs, video games, apparel, jewelry, packaged ...

Introduction

Arabella Nuts and Confectionery is one of the UK’s finest confectionery, nuts and dried fruits company. The company produces a variety of Mediterranean, Middle East, and other international tastes. Arabella has been in existence for more than 20 years in which it has been serving exclusive and top-end stores and hotels in the UK (Arabella Nuts and Confectionery, 2017). The company operates majorly through its online channel. However, it also has physical shops within the Westfield Shopping Centers at both London Shepherd’s Bush and Stratford City. In light of this brief background of Arabella Nuts and Confectionery, ...

Problem Definition in New Zealand Retail Market Facing Traditional Businesses

Top shareholder in the New Zealand retail business argues that most traditional businesses in the New Zealand marketplace are bound to suffer reduced numbers if they do not embrace changes taking place in this sector. Specialists argue that New Zealand has depicted potential increased retail numbers and revenues for online retailers as they could sell goods from other parts of the world. Notably, Adams (2014) indicated that over $ 2.7 billion from the New Zealand retail market went to the overseas retailers. Notably, this contributed to close to 40% of the overall retail business in New Zealand. This could be ...

HBS Case - Retail Shopping in 2007: The Net versus the Mall

1 - Starting from the mid nineties till date the online retail business has grown by leaps and bounds, the growth is not only noticed in terms of the number of customers choosing web shopping as an option but the diversity among the options available has also increased and therefore a large market of consumers or potential buyers of any product is available online, and therefore it is important for any retail entrepreneur to add online retail business, so that he can approach larger number of customers. Moreover, the online presence adds a great diversity and reach to the customer which ...