ANALYZING QUALITATIVE PSYCHOLOGICAL RESEARCH IN TERMS OF METHODOLOGICAL, REFLEXIVE, AND ETHICAL ISSUES
This is a method of qualitative research method whereby selected people are give their views, perceptions and stand concerning the phenomenon in question, under research. These people are asked questions for example their take, feeling and attitude towards the phenomenon in question and their response is recorded. Qualitative research is the kind of research that seeks to understand human behavior and its influence on people’s derived attitude towards the phenomenon/ issue in question. Studying people’s behavior towards a product has its own advantages and limitations.
Strengths of using focus groups as a qualitative research method
The main advantage about using focus groups as a data collection method ...