IKEA Reports Samples For Students

A Reflective Report on a Case Study on IKEA and GEFCO

Introduction
The report is based on personal reflections about the case study carried out by a group of five. The case study focuses on two organizations; IKEA and GEFCO. IKEA is a set of multinational companies that designs and sells furniture to its customers. GEFCO on the other is a logistics organization that operates in the United Kingdom. It deals with automotive logistics but in recent times it has diversified to include other areas such as inbound and outbound logistics. The two corporations may seem unrelated but on a broad analysis the two will appear to be similar in terms of the ...

John Wyse

Entrepreneural Psychology
European School of Economics
What motivates Entrepreneurs?
Introduction
I have chosen this topic because I was curious to know what actually is behind the mind of entrepreneurs. What is it that leads them to be leaders in the world? What made Mark Zuckerberg create a thing called Facebook which people are crazy of and have actually integrated it in their lifestyles? In order to answer all my queries, I carried out a short research on the motivational factors and the driving forces that actually lead entrepreneurs to a totally new world of innovation.
It is ...

IKEA 25th Anniversary

IKEA 25TH ANNIVERSARY
Introduction
Recently, more attention is paid to public relations rather than advertising. A good public relations plan can help improve relations with media and stakeholders of a company. The 25th anniversary of IKEA in UK is an excellent opportunity to promote values of the Company and improve public relations. The aim of this public relations campaign is to strengthen positive image of the Company, increase sustainability awareness, and increase sales of furniture.

Company Profile

IKEA Company in UK is a Swedish-based Company founded in 1987. The Company offers a wide range of functional home furniture at low prices. Currently, ...

Introduction of digital catalogue to take on social role for IKEA 16

1.3.3. Social Media Marketing 17

Launching of ‘snap a napper’ Facebook competition 17

IKEA tests Pinterest for promoting new collection in UK 18
1.3.4. Email Marketing 18
1.3.5. Mobile Apps 19
1.3.6. Forums and Blogs 22
1.4. Offline Marketing Strategies 22
1.4.1. Print/TV Ads 22
1.4.2. Loyalty Programs/Discounts/Offers 23
1.4.3. Direct Mail 23
1.4.4. Sponsorship 24
1.4.5. Public Relations 24

IKEA Proposed strategy 25

SMART Analysis 29
ROI IKEA Marketing Strategy 30
Measurement of the Marketing Strategy 30

References 32

Digital marketing strategies
1.1 Corporate Objectives, Marketing Objectives
Corporate objectives
The corporate strategy of IKEA is build upon various ...

Introduction

In the contemporary world, much has been said about bigger corporations getting in the global scene thereby overshadowing any news about a retail business attempting to tap opportunities in the same. However, even though there have been a number of cases, many retailers do not wish to venture into foreign markets. Segal-Horn and Faulkner (2010) explain this situation by claiming that the global market is characterized by volatility. Therefore, it becomes utterly difficult for businesses in the retailing sector to see the silver lining. However, irrespective of the struggling nature of the economy, as well as consumers in the United States ...

INTRODUCTION

The retail industry of United Kingdom plays an important role in improving the economic situation and GDP of the country. There are different sectors that are included in the retail industry and therefore there are varying consumer needs and varying factors that influence the industry. Over the last few years, there are several factors that have influenced the industry and some of these factors include the change in the lifestyle of people, advancement in technology and in particular increasing usage of online shopping (SAS, 2012)
Although there has been a downward trend in the overall spending on the retail ...

Introduction

This paper aims at discussing and evaluating the strategic management of IKEA’s current situation, and future position and development. This research paper identifies the source of competitive advantage for IKEA and the strategic challenges faced by the company in its expansion plans. In order to help understand the current situation, the paper has adopted some management models or frameworks. Each company strives to apply distinctive, unique, and successful business strategy that can enable it to stay ahead of competition, specifically on a global perspective. To this end, the paper conducts an analysis of IKEA’s business strategy.

Company overview

IKEA prides ...

A marketplace where companies run their operations and sell products and services is very competitive. Michael Porter was among the first ones to study how to build a competitive advantage. Porter claims that “fundamental basis of above-average performance in the long run is sustainable competitive advantage.” (Porter, 1985) Within this framework he identified three primary strategies for achieving competitive advantage: cost leadership, differentiation and focus. (Pearlson&Saunders, 2010) Choosing at least one of these will draw more customers to a company or an organization. To analyze how the generic strategies model works in real life I have selected three retail companies: IKEA, ...

Abstract3

Literature Review4
Definition of the Problem4
Collection of Opinions, Feelings and Facts5
Identification of the Actual Problem7
Formulating Potential Solutions8
Assessing the Alternatives10
Methodology13
Questionnaire14
Results15
Conclusion15
Appendix17

References20

Abstract
Many airlines offer benefits to their clients in order to gain their loyalty. One of the benefits that are offered is frequent flyer mileage. This analytical report will view the feasibility of a membership at Miami International Airport that increases the frequent flyer mileage of its members while providing the members with a Visa classic card that enables them to accumulate ...

Business Report on Tesco

Executive Summary
Tesco is known as the third largest retiling store in the world. From its emergence until now, Tesco earned a lot of profit and is providing a variety of products to its consumers. Geographical diversification in Tesco leads it towards the height of success. When we analyze the internal and external factors that affect the performance of Tesco, we realize that strengths of Tesco make his business very profitable. There is a tough competition that Tesco has to be faced but due to its diversifying products and good quality business operations, Tesco is still among the top leading businesses ...