Essays on Apparel Industry

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

Fashion and food

1. Executive summary The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

Victoria’s Secret is a leading company and was founded by an American designer Roy Raymond in 1977. The organization is categorized under the Apparel industry as it deals with women wear and beauty products. Primarily, Victoria’s Secrets used to produce women lingerie only, but the company grew to provide its consumers with an array of other products. The goods, which come in different styles and categories include underwear, sports bras, sleep attire, bras, panties, beauty products, and bracelets (Victoria’s Secret, 2017). An example of a product that comes in unique styles is the lingerie. The company ...

Introduction

Gap, Inc. established in July 1969 in the state of California and reincorporated in 1988 under the regulations of the State of Delaware. The company is a leading international retail brand. It provides apparel, accessories, and personal care products for men, women and children. The products are sold under the brands like Gap, Banana Republic, Old Navy, Athleta, and Intermix (Gap, Inc., 2015). The report provides an overview of the internal and external environment of the company with the focus on identification of key issues and recommendations.

Political In relation to politics, various factors impact the apparel industry and ...

Business Project

With only ten years of public recognition, Under Armour is causing ripples in the apparel industry and fiercely competing with the major players of clothing in the sporting world. What started as a clothing provider for the Maryland football team has now grown to an internationally recognized brand. Through intense dedication to design and pursuit of innovation, Under Armour produces impressive footwear, apparel, and accessories for male and female athletes. The organization is fast growing, and it is encroaching different geographical regions, the most notable being America, Europe, and Africa. The company is now famous and popular for its ...

BUSINESS MANAGEMENT AND DECISION-MAKING PROCESS: CAIFU

Executive Summary Caifu, in an effort to maintain its growth and sustainability, looks to invest its money in a credible organization that has a sound management system and trustworthy leadership. Currently, the companies at its disposition include H&M and Next. Prior to committing any initial capital outlays to one of these companies there is a need for a very thorough analysis in relation to what choice would be lucrative to Caifu especially in the long run. As an employee affiliated to Caifu and its interests, I have been asked to come up with a management report to forward to ...

Introduction . 2

Analysis .. 3 1) Structural Characteristics . 4 2) American Apparel mission statement 5 3) Organizational Structure .. 6 4) Porter’s Competitive Strategy . 7 5) The External Environment 8 6) Stages in the lifecycle, size, and control system .. 9

Recommendations and implementation plans 11

References . 12

1.Executive summary The issue that the American Apparel’s organization is facing is that they have a very unique strategy to run the business more effectively than its competitors; unfortunately, this strategy did not meet the external environment needs. Therefore, they had to lay off hundreds of workers and retooling its production process in ...

Environmental Scan

Under Armour is a sporting apparel manufacturer and wholesaler for women, men and youth. Their products feature special moisture-wick fabrics engineered in a diverse range of styles and designs for the performance athlete in any climate and at any age. Under Armour's products are worn by athletes at all levels including professional as well as consumers living active lifestyles. In 2015, Under Armour grew approximately 20% in revenues from year prior, generating global revenues of $4..9 billion and maintaining an operating income of $503 million.(Mann 2016) The majority of its net revenues are generated from wholesale sales of ...

Introduction

A family business is a profit-making entity that entails the significant roles of decision making, ownership, and leadership of the business being undertaken by several generations of a family. For a firm to be considered as a family business, the multigenerational element, and the unique family is fundamental (Carlock, Kets de Vries, and Florent-Treacy 12). Family businesses vary from size to industry; there are corner shops with a history of family ownership and leadership and similarly publicly listed multinationals, which share a similar foundation (Carlock, Kets de Vries, and Forest-Treacy 17). Internationally, there are numerous examples of family-owned businesses; ...

Current Market Conditions of Nike

Nike, Inc., one of the world’s leading seller of athletic footwear and apparel was incorporated in 1968 and since then has grown immeasurably with a market capitalization of $83.6 billion and a brand value of $19 billion as of 2014 and a huge presence in 190 countries.. Several market conditions have impacted Nike’s growth and will continue to do so as it journeys through the future in an even more competitive industry. Currently, the key players in the athletic footwear and apparel industry are Adidas, Reebok and Puma. Until recently, new entrants in the market have emerged, ...

Business: Zara’s Strategy for Value Creation

Similar to other industries, the apparel industry is characterized by intense competition across various market segments. Nonetheless, Zara has and continues to develop and utilize varying strategies that enhance their competitive advantage. Michael Porter hypothesized that there are three specific strategies that offer a viable platform through which a business enterprise can gain a competitive edge over its competitors. Often connoted as generic strategies, these strategies include; cost leadership, focus, and differentiation. A reflection on Zara depicts the fact that it generic strategy is differentiation strategy. While much has been hypothesized regarding the differentiation strategy, it is of the ...

Introduction

Lululemon Athletica, Inc. is a leading designer as well as retailer of top-end yoga and sports apparel. The company was established by Chip Wilson in 1998 in Vancouver and has been operating mostly in New Zealand, Australia, and North America. Wilson created Lululemon Athletica, Inc. to address the unique preferences as well as needs of women, but later the management decided to increase its market target. As a result, the company started designing and retailing yoga and athletic apparel for the female youths and men. The company reaches out its potential customers through instructors and yoga studios. It is ...

VF’s Supply Chain Design

Like other companies, the economic crisis of 2008-09 took a toll on VF Brands. However, beyond the crisis, there was another obstacle standing in the company’s way of success. The President of the company discovered long-term structural changes throughout the apparel industry that could call for major changes when it came to how the company managed its supply chain. The company had to find cost saving ways of managing their supply chain. This paper discusses the positive and negative aspects, as well as the issues and concerns that come along with VF Brand’s supply chain. In the ...