Essays on Bundling

The Future of Streaming Media

For nearly four decades, cable television networks in America have been offering a stable bundled TV service for its consumers. Because pay-tv services have been increasing in costs and over the last 17 years customers are beginning to consider online streaming media services like Amazon, Hulu, and Netflix. With the recent convergence of media technology, the greatest asset in the TV service- technology is set to turn against owners. Bundled cable services have been the heart of Television in America, but recently there have been changes in consumer TV watching habits. In laying out the facts, bundled cable television ...

McDonalds Product Line

McDonald’s is an American Company operating both domestically and internationally. It is the world’s largest hamburger restaurants and has more than 65 million customers. It has operations in more than 100 countries of the world. The company started as a small restaurant but with time it grew and developed to become the one among the world's Fortune 500 service companies. It offers plenty of products to its customer's something that helps us understand its product line better. Its product line includes Burgers, Breakfast products, Chicken, pork, beef and fish among others. This implies that most of its ...

The price of food has risen substantially in the decade following the Great Recession. The price is growing faster than many other commodity sectors that influence inflation, meanwhile worker's wages remain low and the cost of living is far outpacing raises across many different job classifications. Fast food companies have been struggling to keep prices low amid the rising costs, and to varying degrees of success. In this essay, two ads are looked at, one by McDonald's and one by Burger King. Bundling extra discounted foods together in order to create a cheap meal for the customer is now ...