Essays on Franchisers

Part 1: Increase in the Medicare Patient Population

This research project aims to determine the relationship between the success of Amazon coffee in Thailand and the franchising business model used. It also aims to find out the differences of marketing composition factors and psychological factors which may affect the customer behavior patterns of Amazon coffee in PTT gas station in Bangkok as well as Suratthan. Yet further, the research project will look to highlight the benefits that entrepreneurs may stand to gain as a way of improving the marketing strategies to use. Thus the research is an all-round one focusing on the product, customers and entrepreneurs. According ...

Starbucks Corporation is a coffee company from the United States. The company that houses a chain of coffee houses has its headquarters in Seattle, Washington. Starbucks enjoys the pride of the entire world as the global largest coffeehouse. The company is operational in 64 countries with nearly 23187 stores. The largest operational base of the company is the United States with approximately 12973 stores. The company serves hot and cold beverages, pastries, snacks, instant coffee among others in its line of business. The company also deals with pre-packaged food items. The company was founded by Jerry Baldwin, Gordon Bowker and ...

Article Summary: Four Star Parachute by Nick Mulcahy

Introduction Changing careers is a challenge many professionals find refreshing and challenging at the same time. For one, a professional that undergoes career change faces the prospect of arriving at a forked road that may lead to either success or failure. Success could bring great fulfillment while failure may entail disappointments. The comfort zone of a professional provided by his current endeavor could also provide a challenging front to the objective of changing careers, especially if fear of failure is part of the equation. Notwithstanding the costs and benefits, career change provides professionals with the opportunity to realize their potentials in settings other ...

The Greatest Challenger Marketer’s Face

There is no doubt that the marketing industry has undergone tremendous transformations over the past few years. Advancements in technology, increased internet usage, many informed customers, poor marketing management, and heightened potential competitions are some of the principle factors that marketers must consider when implementing marketing and communication strategies (Rudolf and Pervez, 2009). Simply put, the greatest challenge facing marketers is the availability of many an option in every marketing opportunity. For this reason, it becomes difficult to single out a significant factor as being the greatest challenge because the challenge is the plethora of the mixture arising from the ...