Essays on Futura

In the 1980s the society and its surroundings were dull and dark gray. There was no “enlightenment” or even some hints at vivid tones. Although the world was imbued with dark colors and manners, there were plenty of rebels who tried to ruin it. One of the influential innovations, which were done during that period, was graffiti. The era of graffiti began in New York but was widespread all over the world including Paris. This movie describes this era from the very beginning and demonstrates its influence the people, culture, and society in general. In the very beginning of ...

Type-face is a design of a surface that makes the impression and a variety is used in writing. Serif fonts are the kind of typefaces that is depicted by small details that occur as hooks or tiny lines at that appear at the tops and bottoms of particular letters. The most commonly used serif fonts is the Times New Roman. There are four kinds of serif fonts which include:

Slab serif; this kind has the strokes that are of equal weight with minimal variation, and they appear thick and often angular in form. Other slab serif fonts appear as monospace such as ...

Analysis of how Futura Industries implemented a balanced scorecard and its apparent effects

At Futura Industries, the president, Susan D Johnson built the success of the enterprise on the learning and growth dimension of the balance scorecard. A balance scorecard has four dimensions and they include: internal operations, financial, customer service, and growth and learning dimension. According to the case study, the main reason why the company decided to implement the growth and learning dimension over the other three dimensions in a balance scorecard is because the success of the other three dimensions depends on the success of growth and learning. This was evident in the company since for the period between 1996 ...

Introduction

PepsiCo Inc. is an American multinational food and beverage corporation, formed in 1965, with the merger of Frito-Lay and Pepsi-Cola company, has it’s headquarter in New York, United States (Official website of PepsiCo, n.d.). The company specially deals with manufacturing, marketing and distribution of beverages, grain based snack foods and other products. PepsiCo has expanded from Pepsi to a broader range of food products and beverage brands, presently the company has 22 brands, and PepsiCo's brands had generated retail sales of more than $1 billion apiece and net revenues of $43.3 billion in 2012. The business has its product ...

FUTURA and the Balanced Scorecard

The Balanced Scorecard is a performance management system that was developed by Robert S. Kaplan, Emeritus at Harvard Business School and David P. Norton of Nolan-Norton Company and the Balanced Scorecard Collaborative in January-February 1992 (Frigo, 2012). Kaplan and Nolan (1992) developed the concept of Balanced Scorecard with a view that to accurately measure the performance of modern day businesses, old and traditional methods of financial performance metrics were inadequate and a more balanced presentation of both financial and operational measures was needed. The Balanced Scorecard includes a set of measures giving the managers a comprehensive yet fast and accurate assessment of the business ( ...

1. On what specific customer perspectives did each company focus, and what measures did each company use to ascertain how well it was meeting the goals implied by those specific perspectives?

Hyde Park Electronics, a manufacturer of ultrasonic proximity sensors focused on customer satisfaction and measured it by looking at the increase in sales and net income as a result of increased product acceptance and the incidence of returning/repeating customers. With 42 people employed in 2001, the company enjoyed its most profitable year having this perspective in mind. To enable the company to perform better, it used the Balanced Score Card ...