Essays on Satellite Television

Competition

HGTV has positioned its product range in such a way that it has established a specific niche of the market. The market is on how- to-do shows which are quite unique to the audience, and hence the satellite television channel is a way ahead of the competition. It has tailored the programs to respond to particular needs of the market, which is not easy to match. However the unpredictability of the satellite television implies that the organization has to keep strategizing as measure to remain relevant and also position itself in the anticipation of any future competition. The organization’ ...

Introduction

Without hesitation, America had influenced people across the universe in all kinds of the way! Movies, Food, Clothing, Brands, and even sports. The most popular sports in the US include American football, baseball, and basketball. It is also popular in athletics, especially in the short races. It can be said that the US in not bothered on exporting their sports but they uses the platform to find a market to their products by influencing he tastes and preferences across the universe. The US ensures that the export for their products grows by manipulating the popular culture in different nations. ...

The Hilton Group compromises of various accommodation and hotels all over the world. The hotel has some of its hotels situated in Africa, Europe, and America. Each of the hotels has its own pricing criteria according to the location. Marketing strategies employed by individual hotels ensures they get enough customers in accommodation. Their main target of clients is the tourist visiting different countries like Kenya. To capture these customers, the need to create awareness of what services are offered arises. The hotel has marketing criteria where different prices are charged for the different seasonal period in a year. The pricing ...

Abstract

Whether the effects of media on society are direct or limited has been a topic of debate for quite a long time. The effects of media touch on all classes of society. The effects of media touch on such spheres as the political sphere, the religious sphere, the education sector, the business sector as well as the entire corporate practice. Contrary to the assumptions of the limited effects theory, the effect of the media on society is direct. In other words, the media affects the society directly. This paper seeks to validate this argument through focusing on the scholarly views and ...