Essays on Revitalization

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Brand revitalization is s strategy used to market a business and it is mostly implemented when a business reaches maturity where the profits have decreased and the business management is attempting to bring back the profits of the business. Moreover, product or business revitalization is mostly conducted due to various market forces that cannot be controlled, such as increased competition, when the customers taste and preference changes among others. Concerning Plaza health home services, there was a need to undergo brand revitalization because the one they had adopted was old fashioned and could not sustain the changing market forces. ...

Over decades, Native Americans were facing fierce and severe oppression of non-Indians who targeted at ‘civilizing’ and ‘educating’ savages. Deemed they were helping English Americans were suppressing and erasing unique and beautiful Indian culture. Thousands of Indians were forcibly sent to schools in order to learn ‘correct’ language and values which damaged family relationships and distorted sense of belonging and cultural identity which brought Native American languages and culture in a catatonic state. However, despite all horrible deeds Native Americans try to rebuild and regain their cultural heritage in order to pass it to the next generations. A lot ...

Business Revitalization and Multicultural Environment

Business Revitalization and Market Viability Assessment The company needs a Market Turnaround Plan to conquer the competitors. For that, the enterprise needs to have a turnaround management team in place. The team will accurately assess the situation; provide short-term survivability for the firm as well as ensuring that the turnaround is long-term and profitable. Further, the XYZ Company needs to reposition itself in the market. That involves the reorganization of the entire company. Its leaders must be motivated and revitalized, as well as dedicated to winning back the market. It should focus on increasing the revenue accrued from business ...

Many Latinos from South America, Central America, and Mexico have made decisions to either legally or illegally to immigrate into the United States of America over the past decades. Similarly, many Asian populations have migrated into the United States of America either legally or illegally. For decades, film makers have been capturing the experiences and stories of the immigrants in the United States of America. The exponential increase in the number of the immigrants over the past decades has led to the surge of high-quality documentaries, like Crossing Arizona, produced in the year 2006. In this film, varying degrees ...

Winnipeg, Manitoba is a thriving Canadian city whose economy is to an important extent based upon cultural industries. After the 1970s economic crisis, the city started to reduce its manufacturing industry and to invest more in services and in cultural businesses. The city reinvented itself following the downtown rehabilitation process. This project included the rejuvenation of the Forks, a historical site which now attracts millions of visitors each year. The city also invested in its digital media educational programs in order to form skilled workers for the newest technological companies in the fields of film production, advertising, graphic design, ...

Verbal art

The study of Native American verbal art is imperative because it provides all the reliable information about the nature of the Native Americans Indian oral expressions. People can also observe the aesthetic qualities of the verbal expressions. It is stated that through the art it represents the heritage of the verbal art. Many modern students do not agree with this facts because they believe that Native American verbal art to be utterly worthless. This is usually based on the modern verbal art, which is different from that of the Native Americans (Zolbrod). There are many challenges for those who ...

Globalization focuses on enhancing the economic strength and condition of cities, building their style and culture. The essay makes an empirical study of Taipei, looking at the symbolic economy of culture.1.1 Competitive strengths of the city1.1.1 The economic strength is of a city is replaceable in competitive capacity because of better economic packages from other cities. 1.1.2 What is not replaceable are the culture resources of a city that can help build its competitive strengths.1.1.3 Countries and cities can focus on the development of culture to increase their competitiveness Establishing art and culture districts, for example - Dallas Arts ...

Introduction

Over time, there has been increasing interest in culturally responsive teaching that grew since the late 1980’s and the early 1990s primarily because of the increasing diversity in the country’s classrooms. This is coupled with the concern over the low rate of success by the many racial and ethnic minority students despite numerous years of reforms in the education fields. The ongoing reform of the Native American education is further influenced by the fact that after years of population decline to the historic low of around 237,000 members in the year 1900 the American Indian populations ...

In 2009, a large-scale surveillance program, run by The Consulting Association, was exposed. The company collated information of thousands of workers and sold it to 44 construction companies. Many of the workers were blacklisted for their unionization or for raising health and safety issues in the industry. The case of the construction industry in the UK highlights the challenges union workers and trade unions may face. The story highlights the negative perception of TUs( Trade Unions) in employers' minds and the pernicious roles these unions may play in fostering the interests of employees, especially in the industries that house ...

Question 1

Should private prisons be used as a way to reduce prison overcrowding? Why, or why not? What do you feel should be done to help mitigate prevention of prison overcrowding? Provide detailed examples, and explain why these would benefit the corrections system.

Response 1

Yes, private prisons should be used to reduce prison overcrowding. In 2006, former Gov. Arnold Schwarzenegger has signed an Emergency Proclamation that authorized the state of California to transfer prisoners to private-out-of-state prisons . The transfer of some inmates to private prisons mitigates prevention of prison overcrowding and it benefits the correction system; however, to the families and friends ...

Question 1

Asia has been and remains to be an emergent market, one that shows ample dynamics in its business undertaking. India and China have been two competing giants in the emerging global economies. To start with, China has become a force to reckon with especially given the fact that the choices they have made in the past have continued to define the marketplace with divergent ideologies (Yergin and Stanislaw 140). First, China focused on rapidly growing their economic stance. As such, it was possible to establish central planning processes (Yergin and Stanislaw 140). In the wake of military communism, China had ...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is indeed beyond its measure. ...

Introduction

Language endangerment refers to the level of risk involved in making a language become suppressed and eventually fall out of use. It may not be possible for regional language speakers to forecast the extinction of their languages. This persuasive essay aims to convince the low variety language speakers in China that they can overcome the dominance of popular languages like the Mandarin and English. Mandarin is widely used in the Chinese education system which makes it the official language. On the other hand, English is commonly used all over the world hence posing a threat to regional languages in China. ...

Discuss specific examples of how Musicians' Village fosters a sense of community among its residents.

Musicians' Village is a neighborhood in New Orleans, which was built mostly for musicians after the hurricane Katrina. 80% of people who live in this community are musicians. That is one example of how Musician's Village fosters a sense of community. Music is very important for people living there. They believe they breathe music and that it is in the air, in the water, and for them music is everything. Al "Carnival Time" Johnson says that music is a form of life in New Orleans. Another resident, Michael Harris, says that he was in Brazil at the time of hurricane Katrina. There ...

Harp music is the type of music that is usually played by the use of a stringed instrument known as the harp. The harp has a number of individual strings running at angles to its soundboard which are usually played as one plucks them with his fingers. Native American music is the music whose use is found among the Native Americans in the U.S.A. It is the traditional music by the Native American groups. Some Native American groups with a specific kind of native music include the Lakota, Shoshone and the Choctaw (Swisher & AnCita 122). In this paper; I will make a comparison ...

Introduction

Demographic composition of unions has been changing in the past decades. More women now form part of the workforce. Women can be found in most, if not all, lines of work. Minority ethnic groups have also increased in numbers. Ethnic composition of workers continues to shift. Migrant workers have become a distinct minority group. New types of workers, such as freelancers, home workers and service workers are also emerging as distinct labor groups. Unions operate through the concept of agency. Unions represent their member employees to the employer and regulatory bodies. Effective representation requires the consideration of different interests, ...

Smith: The Pharisees, Jesus, holiness and compassion

As noted by Smith, “Politically, the position of the Jews during Jesus’ time was desperate” (321). Among the four Jewish sects, the Pharisees were the most adamant, if not organized, about revitalizing their status, and that of Judaism, under Roman rule. Like the Essenes and Zealots, the Pharisees sought the intervention of Yahweh to turn their fortunes. Their approach was to adhere to a strict interpretation of the holiness code under Mosaic law. As they saw it, recognizing Yahweh’s majestic holiness was the pathway to the revitalization of Judaism. In positioning Jesus within the historical context, it is ...

- Research Question: Within the terms of gentrification, artists significantly contribute to the value of the resided neighborhoods and society. How can artists’ contribution to gentrification and rejuvenating neighborhoods be supported and made more sustainable? - A Working Title

Art and Gentrification: Real Estate Developers and Land Lords Are Not to Be the Only Ones Benefiting From This Symbiosis.

- Short Description This paper does not only explain the phenomenon of art-based gentrification and the changes it entails in the modern urban society lifestyle, but raises the issue of making artists' contribution to rejuvenating the neighborhood more supported and sustainable. Gentrification is often called a double-edged sword mainly for the controversial impact it has on rejuvenation and ...

McDonald’s is the largest food service retailer of the fast food industry. Ray Kroc started the group of McDonald’s in the year 1955 in Illinois, United States. The company employs 444000 employees in 35429 restaurants located across 119 countries . A majority of the restaurants operated by McDonald’s belong to individual franchisees. The key factors that contributed to the success of McDonald’s are its suppliers and franchisees. Over 80 percent of the restaurants run by McDonald’s belong to the franchisees. McDonald’s has a market share of 57 percent . The company enforces the “Plan to Win” ...

Place making incorporates listening, observing and questioning the persons who work, play and mainly live in appropriate spaces. It allows discovery of their desires and needs regarding such a place. Therefore, place making is a strategic approach involved in planning, designing and managing public places. The process occurs after an understanding of persons, needs and aspirations. As a result, a shared vision is created from it. Place making is thus a philosophy, as well as a process employed to help in unifying people living around the larger version in a particular place.

Principal Components of Successful Place Making Initiatives

In place making, it is ideal to possess a deep commitment distinct from both place ...

The Promotion of Mixed Income Neighborhoods in Hollywood, California

Chapter I: Introduction The facts are impossible to ignore: focusing on places, health and walkability requires increased public transit infrastructure, which creates new jobs, enlivens neighborhoods, creates local business opportunities and connects communities, both vulnerable and thriving, to vital amenities and resources. (Raphael &Espiau, 2010, par. 9) Transit-oriented development (TOD) is a neighborhood development plan focusing on easy access to major transit stops. The Federal Transit Administration (FTA) defined TOD during the 1990s when undertaking a project consisting of initiatives to promote livable communities: “Transit-oriented communities are characterized by design and development patterns that are conducive to the ...

Response, Compensation and Liability Act

Environmental regulations are sometimes controversial and costly, but many have the potential to be very effective at addressing or preventing environmental and related problems. One law that highlights the important role of environmental regulation, as well as the controversial nature of many environmental laws and demonstrates the importance of amendments is the Comprehensive Environmental Response, Compensation and Liability Act, also known as CERCLA or Superfund. CERCLA has its origins in the late 1970s, when a large number of abandoned hazardous waste dumps posing a threat to the environment and human health were discovered. The most famous of these hazardous waste ...

Introduction

The purpose of this document is to analyze the influence of the leadership on the organizational behavior, development and future perspectives of the BMW Group. In the scope of this research the author will look at the general concept of leadership and its influence on organizational effectiveness based on the theoretical analysis of existing business and scholarly studies and provide share personal view on the this topic. This will outline the direction of the analysis specific for the chosen organization – BMW Japan. The choice is justified by the interesting external environment that put pressure and to some extend determines ...

Sometimes, poor food quality can cause many diseases. In modern life, we are a victim of stressful lifestyle, suffer from different life style diseases and healthy food is becoming scarce. The necessity is to practice health-physical culture, which comes from healthy eating. In earlier days, the cause for a visit to the climatic sites and spa destinations were to regain health, now healthy people are also visiting those sites for mental-physical refreshment or revitalization. The spa destinations can use ecologically cultivated products, in their refreshment or healing programs, and towards a healthy life, ecologically produced health-safe and nutritional foods can be ...

The resultant effects of recession on vacancies and housing policies in major Sunbelt cities are regrettably devastating in the society. According to Alexander (p. 89) ad Fisher (p. 36) in their independent studies of the house vacancies in these major Sunbelt cities, they indicate that in most instances, housing values revolve around community stereotype and welfare. Consequently, the Sunbelt cities managers have a difficult job in ensuring that they adopt reliable policies, which are aimed at evading the vacancy problems. According to different studies, the house vacancies and depopulation in major Sunbelt cities have emerged due to the loss in ...

Language has been preserved in a number of ways in the south west. Some of these modes used to preserve the sanctity of language as a means of transmitting cultural practice as well as lifestyles are namely; through the media, through teaching, evolving it and excreta. There have been teaching programs that have helped in language preservation as well; as revitalization for example, the Springs Hualapai program. There has been so many challenges that have confronted the development of the local language such as; the development of a federally, subsidized housing program. This led to the weakening of the former traditionally ...

We live in a world today where a lot of emphasis is placed on the community we live in. this is basically in a bid to foster pride in us and also because we are communal beings. Of recent a lot has been done to build up communities to the level that the next generation will have memories of living, playing and growing up in their communities. These memories are not just meant to leave a warm and fuzzy feeling in us but they act as some kind of anchor as the world keeps on becoming a smaller and smaller global village. One of the ...

Introduction

South Beach, Miami is an iconic symbol of waterfront luxurious holidaying, surfing and sunbathing. South Beach is the most popular beach destination in USA and one of the most popular beach destinations in the whole world. South Beach was not always a hot spot like it is today. In its early days it was a marshy land full of mangrove trees with no easy access from land because of Biscayne bay between South Beach and mainland Miami. However, some of the early forefathers while developing this island for agriculture realized that the island had the potential to become a tourist hotspot. This ...

Alvin Brown as a mayor.

Jacksonville Mayor Alvin Brown is facing discontent in and out of City Hall as he tackles the many challenges of political issues since becoming mayor. There has been a series of wrangles occasioned by the discontent arising from the differences between the mayor and some members of the city hall. His vision of, “taking Jacksonville to the next level, through Job creation, downtown revitalization and making education and public safety top priorities” has been hit by a major critique as most members of the city hall oppose his ideas and actions especially on the financial matters. Despite his efforts to ...

Re: Executive Summary: Revitalization of the Great Western Garments (GWG) Brand

Since the purchase of the Great Western Garments (GWG) jeans brand in 1998 by Levi’s, the brand has failed to exhibit the growth expected by both parties. In particular, the latest sales data indicates that the rate of growth during that time period has been 22.22%, but that growth required the substantial investment in a commissioned sales staff of 15 persons. Additionally, this period has seen introduction into the jeans market of many new competitors, resulting in approximately 17 companies total, not including Levi’s, now directly competing for a similar consumers. At the present time, GWG holds approximately 1% ...

The article that will be the focus of this essay is “Using Video Games and Kickstarter to Learn the Cherokee Language”. The news clip is about a new development by Don Thornton, a member of the Cherokee Nation of Oklahoma, which uses video games to teach a language. Thornton introduced the “Talking Games”, the first commercial 3-D video game that aims to teach a language. The purpose of Thornton in developing this new medium of instruction is to help preserve the indigenous language of the Cherokee Indians, his ancestors. He realizes that learning a language can be very boring especially if traditional methods are ...

China frequently fills the content of newspaper and magazine articles with positive predictions of its economy. Since the year 2000 China has been growing it’s economy at a fast pace. A chart from the Wall Street Journal, charting Chinas economy in the last years under leader Hu Jintao, it shows that from that China consistently showed a 10% increase in GCP from the year prior. In 2006 the GDP grew almost 15%. Yet regardless of al the impressive growth there are not enough for employment opportunities, and various solutions being offered as a way to help the gap. Problem: The ...

[Professor] [Institute][Date] According to Geertz, “Culture is a historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which people communicate, perpetuate, and develop their knowledge about and attitudes toward life” (as qtd. in Shweder 1984). As far as tourism is concerned, culture plays a major role in its functioning as a commodity that is promoted on an international level. If described in the simplest manner, tourists are attracted to cultures and such sort of tourism is gaining popularity with the passage of time. In 1999, it was concluded by ...

Part A

The move by Ratan Tata to create a Tata Group brand was a brilliant idea that paid of well for the company. Ratan Tata had been under pressure to create such a system and in the end when he did, Tata Son’s reaped maximum benefits from the creation of the Tata brand. This also was an advantage to the companies within the Tata umbrella. The existence of the Tata brand was crucial for the growth and revitalization of the company amid a new era that saw huge changes in the business world. In an emerging market, the creation of the Tata ...

Introduction

The Tata Group started in the mid 1990’s as an integration of freely coupled firms. This case analysis will major its focus on the leadership of the then-newly elected Tata Group CEO, Ratan Tata and his rise to prominence. It will further analyze some of the strategies he used in an attempt to strengthen the much needed interrelationship among the companies in the Tata Group of companies at a time when most of his critics were proposing for the complete dismantling of the alliance. Ratan Tata has been described as a very honest professional and unfailingly ethical man who never ...

In the 21st century, the society has become too dynamic hence changes take place at a tremendous speed. As a matter of fact, people choose to live in various regions namely, slums, cities and the country for a range of reasons. Nevertheless, there are numerous reasons why city slums are better than the country. In most developing nations, there are developments of city slums due to increase of migration of the populace from the rural to the city. The rural poor are flocking into the urban region at an increasing rate. These individuals establish various illegal settlements in the outcast of the ...

Regent Park is Canada’s oldest and largest housing project. Located in Old Toronto, Ontario in Canada, Regent Park is bordered by Gerrard Street East to the north, Shutter Street to the south and River Street to the east and Parliament Street to the west. The project was started in 1948 and was completed in 1959 as the government’s way of curbing slums. The developments were done in two phases of low-rise and town houses and the other composed of high-rise buildings and town houses. This housing project had low cost social houses because the targeted households had ...

Abstract Shelter is one of the basic human necessities. Provision of decent-quality and affordable housing is one challenge that various authorities have been faced with, and Sheffield is not left behind. Though she has surpassed her average annual housing needs, Sheffield is still struggling to mitigate housing problems. This research project reviews the use of Geographic Information System (GIS) in Sheffield’s housing and how education level affects the adoption of GIS in affordable housing initiatives. In order to achieve this objective, the current state of Sheffield’s housing is exhaustively considered. Using the boundary data from EDINA ...

The Impact of Racial Ethnic Americans.

Introduction

The purpose of this presentation is to explore ways in which people of color and minority groups are represented in various cultural forms. It is hoped that this would create greater understanding of how these images are connected to particular events in their American history. Art, music, film, literary forms are some artifacts that would be highlighted as references. Importantly, perceptions of ethnicity and racial profiling have all emerged from these socio- cultural factors. Consequently, the writer chooses to divide this paper into two distinct components. First, a brief discussion of the films ‘ethic notions,’ ‘spirit of crazy ...