Essays on Sternberg

LIFESPAN DEVELOPMENT INTELLIGENCE

Perhaps, there is no a person, which has not, at least at once, considered the issue of intelligence from a particular angle. Schools and universities, employers and business companies are said to choose people, according to their intelligence quotient, etc. Is it admissible to compare intelligences of different people? Are there any kinds of intelligence, or instead, there is one standard, to which all should be equivalent? In fact, there are different approaches, so-called various theories of intelligence. To begin with, intelligence is defined as the ability to solve problems and to adapt and learn from experiences (Santrock, 2015, ...

Questions and Answers

Questions and Answers

According to Krizan and Baron, group polarization is “the tendency of group members to increase the extremity of their position following discussion of a relevant issue” (Krizan & Baron, 2007, p. 191). There are three main reasons of group polarization. The first of them refers to the idea of informational influence. During the discussion, group members listen to the arguments of each other and fall under the influence of the dominant arguments changing their own position and making it more extreme. The second reason is the desire of group members to present themselves in a special way. ...

Introduction

Applied social psychology focuses on all aspects of interpersonal relationships, identifying ways in which psychology can be used in enhancing them. As such, this review identifies various theories in applied social psychology in the explanation of romantic experiences. Additionally, it will examine the assumptions about love as a social and psychological construct that can be modeled to fit the modern dating traditions (Heinrich, & Johannes, 2008). This perspective arises from the understanding that societal norms have a significant influence on love. For example, the society defines the characteristics of a good looking partner or a good wife through positive and ...

Contemporary Marketing Issues

Executive summary Brand love is about a brand attitude that people hold about a brand. Some most famous theories of brand love include Sternberg’s (1986) theory of triangular love, Consumer-brand relationship theory proposed by Shimp and Madden (1988), Lovemark theory of Robert (2005), and Emotional brand attachment theory proposed by Carroll and Ahuvia (2006). Findings disclosed that emotional approaches to brand love are stronger than rationale benefits. Organizations that transformed from functional to emotional include Coca-Cola and Walt Disney. These organizations are the examples, of emotional theories as they got huge success through deploying interpersonal emotional theories of ...

1.0 Executive Summary Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

In everyday life, an average human being interacts with so many experiences, some of which significantly influence our response. In a college party for instance, several people are having conversations and loud music is playing: and yet each groups of people conversing can still make out what the other person is saying despite the noise. In morning traffic, it is typical to see a corporate employee communicating through a hands free device, taking coffee and driving at the same time. In college rooms, it is typical to find one student reading while the other plays music. How is all ...

<Institution> The development of human intelligence is a complex process, and many factors are involved in it. The following are some of the important concepts and theories that are helpful in understanding more about human intelligence.

Concrete-Operational Period and Formal-Operational Period

Concrete operations stage is the third stage of cognitive development that was formulated by Jean Piaget. Children ages 7 to 11 years go through this stage, which is further divided into two sub-stages: the concrete-operational period and the formal-operational period. During concrete-operational period, a child develops the ability to apply logical thinking about an object as long as it can be manipulated (“ ...

Introduction

It is the desire and inbuilt human nature to need other people in their lives. The zeal to form and engage in attachments and relationships is much promoted by the very basic human nature to desire love, passion, friendship, intimacy socialization and close relationships. The problem of association and need for others is demonstrated by the factor of the human being living together in the same homes, same villages and communities. Additionally, even I history and current trends, people tend to conglomerate together, a clear indication of the need for association and relationships. The paper focuses on the analysis ...

There are probably very few people who have not heard the words from their wife or husband, “How much do you love me?” There are uncounted numbers of poems and song lyrics dedicated to the topic of the breadth and depth of undying passion. A constant stream of books such as “Men are from Mars; Women are from Venus” and “Passionate Marriage: Keeping Love and Intimacy Alive in Committed Relationships” tout philosophies for providing understanding and excitement for couples. Romantic love may lead to the life-long commitment of a monogamous relationship, but it is generally known that the first ...

Cognitive Psychology

Cognitive psychology is a sub discipline in the diverse psychology discipline, and is concerned with the study of how human beings think, perceive, recognize, remember, speak and make solutions to any problem (Sternberg, & Mio, 2008). It also attempts to focus on mental processes including the way human beings integrate, store, manipulate and apply information. In this way, cognitive psychology attempts to explore the process of thinking as well as knowledge acquisition in a conceptual format (Sternberg, & Mio, 2008). This discipline arose out of discontent with earlier methods of psychology, such as behaviorism and psychoanalysis. Within its development timeline, cognitive psychology has ...