Rationality Case Studies Samples For Students

Abstract

This is a case of Groupon, an internet or e-commerce based business established in November 2008 by a businessman named Andrew Mason. This man allegedly had only a million dollars to start the business—which came from business partner, Eric Lefkovsky. After its first half decade of operation, Groupon’s growth has been largely compared to the spread of a wildfire, thanks to the attractive benefits it offers for local businesses and retailers, as well as the consumers of the products of such businesses alike. The objective of this paper is to present a case, which is guided by a series of questions, related to ...

Visualize a particular time when you needed to acquire a new mobile phone. The processes of deciding on a particular model are usually complicated and thus as a prospective buyer, you may have opted to acquire one of the most popular brand. Another method of simplifying that decision would have been going for the brand that worked well for you in the past and opt for the newer improved version of the same. In other cases, a recommendation from a friend or just copying what your peers are using may have influenced your decision to go for a particular ...

International Business Strategies: Case Study of Netcare

Introduction
In a sector such as the medical industry where the aspect of acquisition and development of knowledge is an essential part of growth and maintained profitability, the health industry is hugely impacted by national political and legal restrictions. Organizations in this industry have to leverage the numerous obstacles to attain competitive advantage and survive in the foreign markets. Recently a renowned medical care company Netcare experienced a changing dynamics in its primary market in South Africa. This compelled the review of its internationalization process. Internationalization process is the activity of increasing involvement in international markets by local enterprises. ...

Cheung Yan’s firm’s dominance did not really start from nothing. It emerged from his idea of turning waste paper into high quality packaging materials. She knew that most, if not all, businesses that have a sales component in it have to rely on a stable supply of packaging materials in order to release the orders of their customers and that those firms have to look for cheaper packaging material alternatives in order to promote business profitability and sustainability. She capitalized on that idea. It can then be argued that her strategic management strategy is one that is ...

REVIEW OF THE ARTICLES

Behavioural Economics has made its way in the economic decision making. Considerable research has been done in the context. This paper develops review of the three articles developed with respect to field of study conducted to develop and ascertain the role of Behavioural sciences in economics. Articles that have been reviewed are as follows:
- Simon, Herbert A. (1978) “Rational Decision‐Making in Business Organizations.” Novel Prize Lecture
- Rabin, Matthew. (1998). “Psychology and Economics,” Journal of Economic Literature, 36, 11‐46. [36 pages]
- Thaler, Richard H. (2000). “From HomoEconomicus to Homo Sapiens,” Journal of ...

Introduction

The Virgin Group is a chain of businesses that are run separately under the aegis and leadership of Sir Richard Branson. The Group has vast interests in various fields such as entertainment, travel and lifestyle among other key fields. Indeed, the company’s most distinctive resource is its chief executive Richard Branson and its people. Branson’s charismatic style makes the company stand out. In fact, the entrepreneurial flair of the chief executive gives the company the competitive edge as other companies are unable to replicate this in the affairs of their companies. The Virgin people also constitute human resource ...