Brand revitalization is s strategy used to market a business and it is mostly implemented when a business reaches maturity where the profits have decreased and the business management is attempting to bring back the profits of the business. Moreover, product or business revitalization is mostly conducted due to various market forces that cannot be controlled, such as increased competition, when the customers taste and preference changes among others. Concerning Plaza health home services, there was a need to undergo brand revitalization because the one they had adopted was old fashioned and could not sustain the changing market forces. ...
Revitalization Case Studies Samples For Students
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Integrated marketing communications
INTEGRATED MARKETING COMMUNICATIONS
Introduction
Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...
Introduction
The Tata Group started in the mid 1990’s as an integration of freely coupled firms. This case analysis will major its focus on the leadership of the then-newly elected Tata Group CEO, Ratan Tata and his rise to prominence. It will further analyze some of the strategies he used in an attempt to strengthen the much needed interrelationship among the companies in the Tata Group of companies at a time when most of his critics were proposing for the complete dismantling of the alliance. Ratan Tata has been described as a very honest professional and unfailingly ethical man who never ...
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Abstract
Shelter is one of the basic human necessities. Provision of decent-quality and affordable housing is one challenge that various authorities have been faced with, and Sheffield is not left behind. Though she has surpassed her average annual housing needs, Sheffield is still struggling to mitigate housing problems. This research project reviews the use of Geographic Information System (GIS) in Sheffield’s housing and how education level affects the adoption of GIS in affordable housing initiatives. In order to achieve this objective, the current state of Sheffield’s housing is exhaustively considered. Using the boundary data from EDINA ...
