Barista College Essays Samples For Students

Starbucks

Howard Schultz
Howard belongs to a humble background and began his coffee career with Starbucks coffee company in 1982. In 1982 it was solely a retailer company, on his trip to Milan he was inspired by the large number of coffee bars in Italy. After returning from the tour he presented the idea to board of directors but was rejected. After two years he resigned from the company and started his own coffee bars with the name, “II Giornale.” After two years Howard purchased the name and assets of Starbucks and renamed all his outlets Starbucks. According to Orin Smith, ...

There is a distinct aroma in the air. The scent is a robust odor that smells like the home of an elderly person. The aroma is not unpleasant. Starbucks is busy. It is in a state of constant motion. This flux is like a pulse. People come. People go. They order, some stay, most leave, hurrying off to this and that. Like a train station, this coffee shop is a place of transit. People are unaware they are being observed and recorded, that their subconscious motions, their being, is being monitored and recorded. Where a person’s gaze rests for an instant, becomes the world. In ...

For the purposes of this assignment, I went to the local Starbucks that lies nearly a quarter mile from my house. I sat down for two hours with my laptop and observed the people and their interactions there on Thursday, and the other two hours on Sunday. The establishment is the layout of a typical Starbuck's: there are two entrances, one on the front and one on the side, with glass windows leaving the entire interior open to the public. On the left side of the front entrance, there is the counter, where there is the register, the baristas, the coffee ...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is indeed beyond its measure.
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