Starbucks
Howard Schultz
Howard belongs to a humble background and began his coffee career with Starbucks coffee company in 1982. In 1982 it was solely a retailer company, on his trip to Milan he was inspired by the large number of coffee bars in Italy. After returning from the tour he presented the idea to board of directors but was rejected. After two years he resigned from the company and started his own coffee bars with the name, “II Giornale.” After two years Howard purchased the name and assets of Starbucks and renamed all his outlets Starbucks. According to Orin Smith, ...