Niche Critical Thinkings Samples For Students

Problem Identification

The given Ducati HBR case focuses on the remarkable strategic repositioning and turnaround of Ducati i.e. an Italian high-end sports bike manufacturer. The case describes the existing concerns of the company related to the growth prospects. In spite of the outstanding profitability and explosive growth of Ducati, the CEO & the strategic business mind - Federico Minoli was concerned about the future business as he knew that Ducati could not grow forever in its existing niche. Therefore, currently Minoli and Ducati’s tops management is struggling with crafting a strategy that overcomes such constraints. In order to do so, one ...

Business

Saigon Pete has carved a niche for itself as a source of quality Vietnamese food. Saigon Pete’s banh mi is famous throughout the city. It is important for Saigon Pete to capitalize on the momentum of growth and add to its fleet so as to expand business. The process must be completed in the short term to beat impending city laws that would make it difficult to obtain permits later. The transformation would make it possible for the owner, Pete Pham, to get back to his true love- focusing on food. To help out Pete and the overall process of ...

Business to business marketing discussion

With the current stiff competition in the business arena, firms use different marketing strategies to outdo their arch rivalries and increase their profit margin. Firms that adapt effective marketing strategies expand their market niche, reduce their operation costs, and enhance their efficiency echelons; an idea that promote fair competition. For many years, firms have employed penetration-pricing strategy and value pricing models, which increases the sales volume, profit margin, and expansion of market share. Penetration pricing strategy remains effective under certain market situations and for considerably short period. However, misuse of this strategy create unpredictable environment that hinder new firms ...

Innovation can be defined as new ideas that a company incorporates to meet the requirements and standards of the consumer market in order to bolster both their economic interests and the growth of the company while maintaining good relations with the consumer. Depending on the type of company and their market targets, the company can approach can handle innovation in different ways to meet its set objectives. Color Kinetics Incorporated as a company can focus on different approaches to innovation such as sustaining innovation, breakthrough innovation and disruptive innovation. In addition to relevant frameworks in place that help the ...

INTRODUCTION

Color Kinetics Incorporated (CKI) used the Disruptive technology. Disruptive technology refers to the technology in which when introduced it displaces the technology that has been established. This particular technology was applied in the case whereby CKI targeted its products to a different market that is the merchandising, retail and architectural as well as display industries. It was initially selling its products to the professional and entertainment industries. The particular change that CKI applied is also known as visual or “Retailtainment” merchandising. (Narayandas, & Caravella, 2001).
Through the application of the visionary market sales strategy, CKI was able to succeed in ...

Abstract

Marketing strategy is the one component of a business organization that determines its relevance and sustainability in the contemporary market. An outdated marketing strategy or a poorly informed model of doing marketing leads to the inevitable failure of a business organization. Zappos, TOMS, and Payless are shoe companies that originated in the U.S., and each one of them has positioned itself to its clients’ uniquely and differentiated its brands to establish a territory in the expansive global shoe market. Zappos is quite established in social marketing practices, specifically customer relations. However, it spends more than average revenue to finance ...

Question 1

The most important rule is to put safety first. The negotiator should not make harsh demands or act in a way that shows disrespect. The negotiator should know when to stop a negotiation or to continue with it.

Question 2

“Best rationalizable proposal” is the proposal that looks into the account the basis point of negotiation and considers rationality before judgment is done. The proposal is one that is not outrageous on both sides of the parties and is acceptable by any rational thinker.

Question 3

The union will be the first to propose in a union negotiation so that the management will ...

The priorities of a society are often most observable from its advertising campaigns. Advertising agencies spend a great deal of time researching what their prospective target audiences want, and then they put their creative people to work in order to find the best campaigns to reach those niches. Of course, some campaigns are more memorable than others: the simple image of Mean Joe Greene swapping a game jersey for a Coke for a kid on the way down to the locker room has become an iconic television spot for decades in the United States, while the much more expensive and elaborate Michael Jackson spots ...

Challenge 1

In this challenge, the mobile consumer market and the enterprise market for the smart phones shall be used. In the consumer market, a mobile manufacturer sells the products to the consumers directly without involving any other party. But in the enterprise market, the manufacturer sells the products to other businesses who in turn sell the same product to the consumers. The best marketing mix for the smart phones in a consumer market is the four ‘Cs’ model. But the marketing mix for the sales of smart phones in a business to business market is the 4 p model.

The four Cs marketing mix ...