Advertising Strategies Reports Samples For Students

The Health of the Family Business

Introduction
JCDecaux Group is a multinational company based in Neuilly-sur-Seine, Paris in France. The company was established in 1964 by Jean-Francois Decaux to offer bus stop advertising systems, billboards, public bicycle rental services, and street furniture (Jcdecaux.com, 2016). Currently, the company is the best outdoor advertising company in the world with annual revenues of more than 2.8 billion Euros. Its commitment is to deliver quality outdoor advertising services to its clients as well as providing first class public services to its customers around the world. The JCDecaux Group core values are innovation, quality, design, sustainable development and trustworthiness in ...

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Noureldien Al Masri
INTRODUCTION:
There is no doubt that Riva is one of the famous brands that operate in a number of countries. The company has to develop and expand on its operations because there are a lot of competitors in the market and the company should keep up with the latest updates in the fashion market around the world. The collections that are presented by Riva allow a mix of Western and Eastern inspirations to present a unique look with a special appeal. The outstanding collections are out of extensive creativity. The collections allow every woman to express ...

The author of the book Selling Retail, John F. Lawhon is one of the most successful retail salespeople in America. His book consists of two parts that discusses the concept, retail selling. His first book on retail selling is mainly based on two grounds whereby he states that for a retail person to prosper he/she should be able to be acquainted with the customers’ needs and also have the knowledge and proficiency needed to meet those standards. He/she should also be able to assist the customer in recognizing his/her needs. The author shows that a competent sales person will always work ...

AXE/LYNX BRAND

INTRODUCTION

Advertising strategies are the campaign tools which are developed to communicate ideas about products and services offered by a certain company to its current customers and potential customers. The main aim of advertisements is to convince the customers to buy the products of the company. When the strategy is built in an intelligent and a considerate manner, it will reflect a better image of the company hence convincing the customers and eventually boosting the sales. Most advertising strategies focus on the following goals.

i. Promote awareness of a business and its products

ii. Stimulate sales directly and attract competitors customers

iii. Establish ...