Social Media Marketing Reports Samples For Students

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4
A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5
The Passive Approach 5
The Active Approach 6
Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6
Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7
Conclusion 8

References 9

Executive Summary
This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...

Introduction

The belief that has been enshrined in our culture indicate that social media today is the mainstream tool for effective marketing. Despite this factor being universally true, other marketing techniques are on equal frontline being utilized in the wider marketing environment. . Social media concerns the actions based on the interaction of individuals and the possibility of customers as well as customers in their current state. When companies decided to adopt social media platforms there is no full understanding as to where to begin so as to get the business to work (Boyd & Ellison, 2010). The first aspect is the ...

Introduction

E-marketing refers to the use of various marketing techniques through various electronic media such as the internet and can be defined as the process of marketing a brand via the internet . An e-marketing strategy is based on the four traditional P’s (Product, Price, Promotion, and Place) and three additional P’s (People, Process, and Proof) .
There are seven functions of e-marketing which are integral to any e-marketing strategy: 1) Personalization; 2) Privacy; 3) Customer Service; 4) Community; 5) Site; 6) Security; and 7) Sales Promotion .

Seven Steps of an E-Marketing Plan for Australia based web-hosting company:

- Situation Analysis

SWOT Analysis for Australia based web-hosting company

Strengths:
- Flexibility of services for small, mid-sized and ...

Executive summary

Social media, Apple Pay, and email marketing are three major digital marketing tools employed by Apple to improve its sales and the market share growth. Although Apples does not engage directly in social media marketing campaigns, the company maintains a huge group of insanely loyal customers in virtual communities like social media so as to speak in favour of the company and thereby promote its products and services. Many of those fan-boys are tech-savvy, and hence they are able to authentically talk about Apple products/services in social media. They unite their voices in social media websites like Facebook and ...

Abstract: 2

Product 3
Place 4
Price 4
Promotion 5
Social media 5
Televised communication 6
Personal selling 6
SWOT Analyses 6
Threats 7
Findings 7
Challenges 8
Opportunities 9
Recommendations: 9
Conclusion 11
Last US bag 14
Abstract:
The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Marketing Techniques for SME’s

Introduction
Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...

Digital marketing is modern method of building awareness and brand promotion of products or brands by using digital channels. On the other hand, social marketing is a method of using social media platforms like Twitter and Facebook, to interact with consumers worldwide by way of socializing, transactions, and shopping (Evans, 113). To enhance the social media marketing strategies, organizations combine other techniques such as digital visualization to improve their marketing techniques. Digital visualization is another major factor in that is used by businesses around the world. Interactivity and personalization of communication are the key factors of digital marketing. Therefore, ...

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Introduction
With the advent and rising popularity of the Internet, marketers have found it worthwhile to advertise online. There are a whole load of commercial mails which have doing rounds in the recent box to many inboxes. They are intended at promoting a product or service and generally ask for a click on a specific link given in the commercial mail. Banner ads, pop up messages are a few other such similar things that try to grab the attention of users all the time when viewing a particular web page. These are some of the online marketing ...

Introduction

Today, social media is not only a platform for people to connect with their friends and share opinions but also a solid marketing and information collection tool. The world’s largest social media networks are recording huge amounts of data never analyzed before, which could be used to reveal important information about different consumers. This includes information such as how people arrive at buying decisions as well as what goods or services they are likely to require in the future. This shows that social media can be leveraged to drive business results. Companies which employ social media in their marketing mix ...

Business

Apple is a very renowned company which has been manufacturing high-quality products such as laptops, mobile phones and other gadgets. The most popular products by Apple include iPhone, Mac, iPod, Apple watch etc.

Social Media and Apple

We know that every organization makes use of social media to communicate the target market about its products and services such that it stands out in the competition. Due to change in lifestyle, people rely on social media more for getting informed about a product and the image of an organization. Competitors of Apple such as Samsung, Qmobile, and others are also making use of social ...

Introduction

This report describes the process of international expansion of a business named Al Futtaim. The report refers to the useful considerations for the business to make while expanding its operations globally. These considerations are aimed at the profit maximization of the company through international expansion. The hurdles in the international expansion have also been discussed with possible means of overcoming the problematic areas. The selected geographical region for the expansion of the business is the city of Western Morocco named Casablanca.

Company Background

Al-Futtaim is UAE based company. It is a multi-sector conglomerate. The company was formed in 1930. At the ...

Report on

Undertake Marketing Activities
Examine the situation and decide on a plan of action
The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs to read, has contacted the advertising agency. The agency has to devise a marketing strategy for the animal training school.

Clearly describe the goals that you have set.

The short-term goal of the new training school is to expand from its small premises on the outskirts of Brisbane to a nationally recognized company with many schools in all the major cities and large provincial towns.

The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.

How you would allocate roles and responsibilities to individual members ...

[University]

Social Media Business Audit

Sacred Heart Mission is a missionary company with an honored history of working with the less privileged members of the community, with a view to help rebuilding their lives. Ever since the start of its operations in 1982, this organization has grown into an inventive organization. With a profound generosity and a vast pool of talent in-within, this organization has become self-sustaining in its daily operations. Furthermore, it has continually received noteworthy support from stakeholders and other members of outer community. This organization is located in St Kilda, an urban suburb in the heart of Melbourne, Australia.This Mission is a leader and a verbal ...

Introduction

The purpose of this project is to set out a proposal for conducting research to arrive at conclusions about the question that has been selected. The theme that has been selected for this research proposal is scope of social media marketing in the publishing industry.
The publishing industry has been seen as one of the most rapidly growing industries in the world as a result of globalization. Today readers have access not just to literature and books written by people in their own country, but also from every corner of the world. In the light of this, a huge scope has ...

Introduction of digital catalogue to take on social role for IKEA 16

1.3.3. Social Media Marketing 17

Launching of ‘snap a napper’ Facebook competition 17

IKEA tests Pinterest for promoting new collection in UK 18
1.3.4. Email Marketing 18
1.3.5. Mobile Apps 19
1.3.6. Forums and Blogs 22
1.4. Offline Marketing Strategies 22
1.4.1. Print/TV Ads 22
1.4.2. Loyalty Programs/Discounts/Offers 23
1.4.3. Direct Mail 23
1.4.4. Sponsorship 24
1.4.5. Public Relations 24

IKEA Proposed strategy 25

SMART Analysis 29
ROI IKEA Marketing Strategy 30
Measurement of the Marketing Strategy 30

References 32

Digital marketing strategies
1.1 Corporate Objectives, Marketing Objectives
Corporate objectives
The corporate strategy of IKEA is build upon various ...