AD Campaign Research Papers Samples For Students

Analysis of McDonald’s “I’m lovin’ it” ad Campaign

In January 2011, McDonald’s announced that its earnings in fourth quarter in the previous year rose 2.1 percent despite of a slump in demand in December due to extreme weather in U.S. and Europe. Analysts credited the success of McDonald’s to the “Plan to Win” strategy which was first introduced by James R. Cantalupo in 2003 after overexpansion caused the chain to suffer heavy losses. The core of the plan was to increase sales at existing locations by enhancing the menu, redesigning the outlets, extending hours and advertise the brand across the world. James Cantalupo cut back on ...

Abstract

It can be exciting to create a subway car print campaign for a brand such as Nike. There are so many elements that go behind the design of the artwork and loads of creativity. The essay looks at the designing of a subway car print campaign for Nike as Herbert Matter, the designers. The design would focus on the elements used by the designer in his work and the way he used images fonts and graphics in his compositions. The print campaign will take inspiration from his works and will be based on his thought process. It should be ...

Coca-cola, the cool drink company follows the market segmentation strategy to promote the drinks manufactured under this brand. Coca-cola has a marketing policy in which the products are not marketed to children below the age of 12. As stated by Thomas (2009) every product that sell has a tale to tell and an audience in mind to tell it to. Coca-cola is mainly aimed at the youngsters, male and female teens than any other group to market its product. The company has come a long way from its adult audience to all the members in the family as it understands that the ...

Introduction

Integrated Marketing Communications (IMC) is a strategy used to brand communications whereby different aspects are put together to form a flawless occurrence for the customer and are offered with a related pitch and style that literally strengthens the brand’s foundational message. The main goal of an IMC is to make all the modes of a marketing communication work together as an amalgamated force and not allowing each one to work in segregation (Clow, 2007). This will ensure that the cost effectiveness is maximized. Some of the aspects of IMC that will be discussed in this section include: advertising, direct marketing, sales promotion, ...

One of the most important communication tools to reach potential customers is advertising. Parallel to that the competition among big corporations these days is so severe that some are ready to cross the line of ethics and mislead their potential customers through advertising. Deceptive advertisements are created in such skillful way that customer although paying lots of money, feels that he made a good deal.According to the financial dictionary false/deceptive advertising is “Advertising that contains blatantly false or misleading statements, whether intentional or not.” (http://financial-dictionary.thefreedictionary.com)
Business Mantra also has articles reflecting the topic, where they define it as “Deceptive ...