Essays on Construal

Brand attachment is an important element since it contributes immensely towards the ability of an organization to record persistent success and to survive in the long run. As a concept and practice, brand attachment refers to the strength of the bond that connects the brand with the self (MacInnis, Park, and Prieste 2014). It is a type of self-extension often characterized as analogous to interpersonal bonds. As such, according to Yao, Chen, and Xu (2015), individuals are known to extend their self to objects including places, other individuals, and possessions. It tends to capture not only the emotional but ...

Brand attachment is an important element since it contributes immensely towards the ability of an organization to record persistent success and to survive in the long run. As a concept and practice, brand attachment refers to the strength of the bond that connects the brand with the self (MacInnis, Park, and Prieste 2014). It is a type of self-extension often characterized as analogous to interpersonal bonds. As such, according to Yao, Chen, and Xu (2015), individuals are known to extend their self to objects including places, other individuals, and possessions. It tends to capture not only the emotional but ...

The Name of the Class

Cross-Cultural Experiences in the movie “Outsourced” The customs and cultures of India were developed by the country’s traditions that date back almost a few thousands of years. The significance most of these cultural behavior and traditions have in the people of India can be elusive to the average American. For instance, the picture of Kaali (the goddess of destruction), carrying the severed head of a man, hung on the wall of Todd’s (the protagonist) bedroom, is quite a disconcerting picture for the average American. But in India, it is a picture of relief. Similarly, the intermittent animal ( ...

Introduction

According to research, cultural background heavily influences tendency toward optimistic bias. Scholars find that optimistic bias is based on whether cultures have an independent construal of self, as Western nations do, or an interdependent construal of self, as Eastern countries do.

General Influence of the Southern United States’ Culture on Optimistic Bias

America is a Western culture, which defines “the independent construal of self as characterized by a bounded and autonomous sense of self that is relatively distinct from others and the environment” (Heine & Lehman, 1995, p. 596). According to Chang, Sanna, and Asakawa, “for most Westerners it is the attainment of personal happiness . . . that is highly regarded and ...

Abstract

Anxiety in modern day has become an issue that seems apparently common among individuals. It has also been noted that there is an increasing tendency of some individuals and groups being / or feeling more prone to anxiety than others. While the topic has raised heated debate among psychiatrists and psychologists alike, there seems to be an inclination from various professionals towards specific areas of anxiety. Dealing with anxiety as a topic is an issue that causes one to be conscious of an individual’s feeling of anxiety. For this reason, it is paramount to take a closer look at prevailing ...