Essays on London Olympics

Introduction

Mega-Events such as the World Cups and Olympics are so huge that it requires almost creating a temporary city for the massive event, with power, toilets, waste, water, and transport, among a host of other things. Such an event is inherently environmentally unsustainable, as it produces masses of waste and consumes unnecessary resources. While having no event is the most environmentally friendly event, there are many reasons countries hold why mega-events. However, it is beyond a doubt that those conducting the event have a social and environmental responsibility to reduce their impacts. This is true for all events, whether ...

Event Legacy -Contemporary Issues in Event Management

Introduction The event industry has undergone a tremendous transformation where it has shifted from its traditional nature to being embraced by both professionals and entrepreneurs. The increase in mega international events, such as the FIFA world cup and the Olympics, has attracted different stakeholders, including event managers and other parties, to make such occasions a success. The growth of the industry has also been accompanied by an increase in the size and range of the audience. As a result, event managers are often faced with serious challenges, such as the need to leave a legacy and positively impact the ...

Reading Data

This evaluation was concentrated on review two set of research studies conducted before and after the Olympic Games in London 2012. The first study was performed by Selvanayagam et al. (2012) before the Olympics Games commenced. The study sought to know the influence of the games in the health sector by performing a content analysis on the areas covered by media during the pre-games in Newham. The research used data as reported in the media regarding the employees, increased activities and personal wellbeing. After the review of 351 articles that met the selection tactics were considered within the analysis ( ...

Abstract

London is the only city in the world to host modern Olympics three times. 2012 London Olympics is considered to be the most successful Olympics ever in terms of management, economic success, and environmental stewardship. However, other cities in the UK are catching up. One of the major problems London may face while bidding for a game is from Londoners who may not be willing to host another Olympics game in quick succession as this will disrupt daily life and negatively impact the Londoners. However, in almost all other aspects, London is better positioned than its competitors, such as ...

Sustainable development is the key factor that promotes the economy of the country and the world. The number of natural resources in the world depends on the ways of usage. The London Olympics set a precedence in the world of sports through a number of unique things that the programmers applied to reduce overspending and overusing of limited resources. The European Union procurement laws did not limit the procurement procedure of the Olympic organising committee, but the team ensured sustainable procurement in relation to natural resources and the environment (DEFRA 2006). Apart from sustainable procurement the Olympics organizing committee ensured an ...

Introduction

The modern Olympic Games began in 1896 (Anon., The modern Olympic games n.d.). It is a celebration of supreme sporting achievement. In this event, sportspersons aspire to win medals not only for themselves but also for their country. It is a successful sporting event and is becoming bigger in successive versions. A huge amount of funds is required to stage the event successfully. In this regard, the Olympics have to be a success not only from a sporting perspective but also from a commercial perspective for it to continue in the future.

Commercial Models

Here is an examination of the models that have helped the Olympics ...

Numerous studies and research have been conducted concerning the impact that arts, and films in specific have to a country concerning identity and presentation of the country. Films in most of the instances present a true reflection and happening in the society, whereby different cultures and beliefs that are featured in a film allow it to be classified and categorized regarding a country’s distinctiveness. Britain has been involved in film production over many decades and it has also produced extensive market for film consumption among other forms of entertainment in general. Olympics are noted as an event that promote and encourages different ...

Introduction

After the proposition for the London 2012 Olympic Games and Paralympic Games was approved the London Organizing Committee for the Olympic Games (LOCOG), was given the strategic duty to develop plans for carrying out one of the most outstanding Olympics event. Massive efforts were employed in planning and as well as development of this mega event. The London 2012 Olympic and Paralympic games had a vision that could lead to vast opportunities that would have social, cultural, economic and environmental impacts for the country. Brief background of the London 2012’s Olympics targets will be of extensive significance based on ...

The luxury cars industry in the United Kingdom has been resilient over the recent years despite the global recession. In particular, the United Kingdom luxury car makers continue to make increasing sales to other booming markets such as Russia and China. This research paper seeks to conduct a competitive analysis of the whole luxury car industry in the United Kingdom in a bid to examine the market situation of the individual car makers. This paper shall look into some of the significant brands of luxury car makers such as Rolls Royce, Land rover, BMW, Tesla, and Chrysler in this endeavor. To ...

Introduction

Sport marketing refers to all marketing activities that promote any kind of sport or sports products. In a broader sense, it refers to practically any marketing activity that would have sports in its content. In turn, sports social media marketing refers to sports marketing that utilize social media as one tool of communication in the marketing mix. It would seem that there is not really anything special or unique about sports social marketing. It is essentially marketing in practice focused on a particular product with a very clear understanding of its target audiences’ needs and of how to use social media to ...