Essays on Penetration Pricing

Investment Appraisal

Investment Appraisal This report presents the critical investment appraisal of the new coffee shop venture to be initiated by Tesco Ltd. The report includes a thorough analysis of the café market and industry and also attempts to evaluate the target market and market segmentation. Towards the end, the report also includes the appraisal of the investment and financial analysis of the five-year forecast of the venture.

The British coffee market has grown considerably in the past few years that is evident from the fact that approximately $8 billion was spent by Britons in coffee shops last year. In 2015, ...

Introduction

This business plan intends to operate a lemonade stand business in a local neighborhood by the name of ‘Lemon-Aid’. The name ‘Lemon-Aid’ has been chosen with a creatively altered spelling as it is catchy and therefore, will be easy to remember. This will also clearly reflect the product features and also involve a fun factor. The brand will use a slogan, ‘When Life Gives You Lemons, Get Your Lemon-Aid'. The selection of the name ‘Lemon-Aid' is based on its relatedness with the business type. Moreover, using a catchy name will not only attract customers but will also be easy ...

Virgin Mobile: Pricing for the First Time

Young people are critical to many markets including mobile, fashion, technology, and entertainment. Other than forming a key component of the current market, young consumers are potential markets for the future. A business that captures their interest and commitment today has high possibilities of securing a lifetime relationship with them (Mitchell, 2012). However, marketers have not clearly identified the exact tastes and preferences of the young people as a unique market segment. The recent developments in information technology and the use of social media have complicated the marketing equation for this group. The requirement for transparency, relevance, and communication ...

(Alivan Watch & Accessories Company)

Strayer University

Dr NAME Marketing 500 Alivan Watch & Accessories Company Branding strategy A good branding strategy will be necessary for Alivan Watch & Accessories Company to assist in the development of a triumphant brand to achieve specific goals. The ground rules that were used by companies in the past have been evolving. Thought leadership, content marketing, demographic changes, and social media are some of the factors that are challenging company brands. Thus, forming together with sustaining clientele trust as well as loyalty and confidence have become harder than ever before. Firstly, the branding strategy to be used by ...

Introduction

The present report delves into the expansion of Hind Al Oud Company into Bahrain, which is the only GCC countries in which the company does not operate. In particular, the report examines the suitability of Bahrain for Hind Al Oud Company’s expansion. The factors that make Bahrain a suitable marker for the company expansion are political stability, free market system, low inflation, positive economic growth and strong financial services regulation, positive industry growth, low level of centralized control required, lack of trade barriers, low transportation costs, unique business core competencies, low rate of expansion needed, high level of ...

Business Plan for Super Green Smoothies

EXECUTIVE SUMMARY Health is an important factor in everyone’s life, and people in the United Kingdom are moving towards healthy eating and drinking options with increased awareness of health related issues. However, it is determined that after having a boost in juices and smoothies market, now both of the markets are facing a decline in sales because of the negative publicity of smoothies. Smoothies faced negative publicity that they contain ingredients that damage teeth and high calories. Other smoothies those are famous with the label of green (organic) use sugar in their smoothies. There is no product in ...

Business Startup Proposal

Delicious and healthy food on time Summary Time Food is an Asian food restaurant that is totally committed to providing its customers with healthy diets. The restaurant is also committed to ensuring that all the guests get professional, courteous, and quick services. As a leading food eatery in the region, we will continuously ensure that the food we serve to our customers meets highest standards of seasonality, freshness, and quality.

Team

Time Food’s management team comprises a chief operating officer, a catering manager, and a marketing manager. The chief operating officer has a master’s degree in management and ...

Depending on a specific set of goals and priorities that a business wants to pursue, it may choose among the following types of pricing objectives to help shape its pricing strategy: Profit oriented objectives include maximization of profits by setting up prices that can cover the costs and yield maximum current profits, and target return on investment when companies pricing strategy allows for sales revenue that yields average return on investment; Sales oriented objectives are related to driving sales volume and gaining desired market share both of which can be achieved through price adjustment; Status Quo oriented objectives promote ...

Executive Summary

The possible opportunities of offering educational solutions in the Indian education market are numerous. For this reason, the company plans to enter this market to exploit these opportunities. Specifically, it will sell tablets to the learners to facilitate their learning. The brand consciousness among the Indian consumers is high. The company will, thus, sell high-quality, state-of-the-art tablets to attract the target customers. It will distribute these products through the retailers and online. Additionally, the company will use mobile device advertising and internet advertising to market its products. It will utilize online interactive promotion games and penetration pricing strategy to ...