Adidas Case Studies Samples For Students

The case is about New Balance Athletic Shoe Inc. and how they are planning to increase their efficiency and quality in their operation processes through the implementation of lean manufacturing. At this same period, two of the leading shoe producers Reebok and Adidas have merged hence New Balance needs to focus on ways to counter this move in order to sell effectively.

New Balance was founded in the year 1906 in Boston by William J. Riley, and it was formerly known as New Balance Arch. William was a 33-year old British, who dedicated himself to help people with feet ...

Formed in 2005 by Wal-Mart, Global procurement organization owned the Global Certificate Program (GCP). Prior to its renaming, the program managed ethical conduct of the supply chain. It later changed its name to Ethical Standards Program and in 2006; it announced that it had conducted 13,600 factory audits in the previous year. The announcement by the then president of the company also stated that the audit was a collaboration of the supply chain and their suppliers. However, in 2006 an article was published saying that one of the supply chain’s supplier in china fabricated their reports. During the ...

Foreign Direct Investment of Adidas

Undeniably, Adidas is one of the largest and leading companies in the delivery of sporting goods and apparel. The company supplies its products through three different brands Reebok, Adidas, and TaylorMade-adidas Golf (Datamonitor, 2010). The company is headquartered in Herxogenaurach, Germany and primarily the company undertakes its operations through more than 170 subsidiaries located in the US, Asia, Australia, and Europe. However, several regional headquarters assist in the management of business operations of particular regions of operations (Datamonitor, 2010). The strong brands manufactured by the company are responsible for enhancing the company’s market position. Foreign Direct Investment (FDI) is ...

Introduction

Analysis of Nike’s dividend over three years period
Nike has been paying dividends to its shareholders every year based on its level of earnings. The three years analysis of Nike’s dividend distribution has been shown in the table below. Nike's dividend per share and earnings per share has increased which also indicates that revenue and profit of the company had increased over that period. (Gibson, 2008) The trend of the past three years projected that the company has improved its market position and was able to provide enough dividend to its shareholders for their investment in the ...

Li Ning is the leading player in the sports footwear and apparel industry in China. The company was founded by Li Ning, a successful Chinese athlete who won many medals at prestigious sports including three gold medals at 1984 Olympics. The legacy of the company is to support sports spirit. The company has about 50% of the market share in China. Its main competitors are industry giants such as Nike and Adidas. They also face strong competition from local brands such as Anta.
The company has made efforts to establish Li Ning as an international brand and it is one ...

Li-Ning is a leading sportswear brand in the Mainland China and they aspire to be a world's established brand in the sports goods industry. The company has been successful in maintaining and increasing its market share in China while facing strong competition from Nike and Adidas. Direct resources to branding and product research and development for long term well being of the company.

The competitive edge of the company is maintained by its strengths such as; strong distribution channel, R&D, endorsements from major athletes and sponsoring sports events. Their biggest strength is brand loyalty and recognition in the Chinese market. These strengths ...

Li-Ning is a leading sportswear brand in the Mainland China and they aspire to be a world's established brand in the sports goods industry. The company has been immensely successful in maintaining and increasing its market share in China while facing strong competition from Nike and Adidas. The competitive edge of the company is maintained by its strengths such as; strong distribution channel, R&D, endorsements from major athletes and sponsoring sports events. Their biggest strength is brand loyalty and recognition in the Chinese market. These strengths have enabled the company to achieve a prominent and successful position in the sports wear industry in ...

Introduction

The entrance in the sport apparel and footwear arena of Under Armour, a relatively young sports brand followed its founder, Kevin Plank’s mission to provide athletes with fabrics that would prevent the accumulation of sweat, allowing them to focus on their games. This is still the company’s mission today: “Our mission. To make all athletes better through passion, design and relentless pursuit of innovation” (Thompson 53; Under Armour official website). Mission statements should answer the question why the company exists, it should be short, memorable, inspiring, market focused, indicate what the company wants to be remembered for ...

Introduction

Lululemon Athletica, Inc. is a leading designer as well as retailer of top-end yoga and sports apparel. The company was established by Chip Wilson in 1998 in Vancouver and has been operating mostly in New Zealand, Australia, and North America. Wilson created Lululemon Athletica, Inc. to address the unique preferences as well as needs of women, but later the management decided to increase its market target. As a result, the company started designing and retailing yoga and athletic apparel for the female youths and men. The company reaches out its potential customers through instructors and yoga studios. It is ...

Executive Summary

The athletes industry is highly competitive and unpredictable for organizations that venture. As such, the industry has been dominated by companies such as Adidas and Nike. Accordingly, the aforesaid companies that have sustained market dominance have controlled the sports apparel and footwear sector for decades. As well, the market dominance by the various companies has been as a result of clear comprehension of the market of operation. Nonetheless, Under Amour has emerged as a formidable force within the athletes industry. As a new company with less than 30 years of experience, the organization has been growing tremendously. Accordingly, the tremendous growth of ...

A) Cost of Equity Calculation:

= Risk free rate+ Beta(market risk premium)
= 2.24+0.57(6.2)
= 5.78%

Calculative Notes:

a) Risk Free Rate:

30-year US treasury rate: 2.24%

b) Equity Risk Premium:

Duff and phelps equity risk premium: 6.2%

c) Beta: 0.57

B) Cost of Debt: 2.72%

For the purpose of calculation of cost of debt, we have assumed average of yield to maturity of existing bonds of the company.
c) Equity and Debt Weights:
D) Cost of Capital-On Book Value basis

E) Cost of Capital-On Market Value basis

Important to note, cost of capital based on market value is the most appropriate as it represents the appropriate risk involved within the company’s capital structure.

G) Equity and Asset Beta

Beta (asset) = Beta (equity) / [1+ [(1-t)*D/E]]
The above table indicates that amongst all ...

Abstract

In the current global economies, organizations aim at achieving competitive advantage given the intensified competition in the global market. This can be related to the story of Under Armor Inc from 1996, where the founder Kevin Plank aimed at making superior T-shirts. The idea originated from the fact that he was a former student and football player in University of Maryland.

Under Armor Strategic Management

In the current global economies, organizations aim at achieving competitive advantage given the intensified competition in the global market. This can be related to the story of Under Armor Inc from 1996, where the founder Kevin Plank aimed at ...

Competitive Forces

Competitive forces that are in the Sporting and Athletic Goods Industry are; Rivalry among the competing firms, there is a lot of scrambles for the customers. Calloway Golf, Nike, Puma, Adidas-Reebok and Fila, are rival companies. Firms are looking to lower their prices, improve on the quality, and improving on how they respond to market changes. Firms are responding to market changes by developing new styles and models and availing the products directly to the retailers. There is a prospect of evolution of substitute products and services in the business. This situation occurs when companies from other industry try to enter ...

EXECUTIVE SUMMARY

Protecting the House of Under Armour
Patrick Kraft and Jason W. Lee’s article “Protecting the House of Under Armour” tells the story of a “young and up-and-coming” brand (2009, p. 112), Under Armour, who has become the leader of performance apparel, with an uncontested 75% market share, by applying innovative and efficient marketing strategies. Competing against globally renown brands such as Nike and Adidas, the mission of Under Armour, to become a reputable brand in the sportswear market was not an easy one, yet the company succeeded in making its products highly appreciated by athletes around the world, positioning ...