Airbus Case Studies Samples For Students

Introduction

Boeing and Airbus are the two major aircraft manufacturers in the world, with their rivalry starting in the 1990s, and as it intensified, they absorbed other plane making companies or forced them to exit the market. Airbus, being a European consortium of companies headquartered in Toulouse France is the leading airplane manufacturer in Europe while Boeing is an American company which manufactures commercial and military aircraft, satellites, weapon and electronic defense systems among other tasks. On the other hand, COMAC is a Chinese state-owned limited liability company that is mainly the manufacturer of commercial aircraft for China and also ...

Dupuy

Iberia’s Chief Financial Officer, Enrique Dupuy de Lome may be soft-spoken but his negotiation strategy is aggressive. He maintained the upper hand in negotiations with Leah and Bright, mainly using the ‘Anchoring’ sales negotiation technique. In this technique, Dupuy as the buyer shares his target buying price to anchor the bargaining range on the low side.
Dupuy is also known by Airbus’ Leah and Boeing’s Bright as setting tough price terms and requiring hard sales guarantees that lower Iberia’s buying risk. Dupoy does not relent or compromise on his target and both competitors were advised ...

The crash of Air France 447 is considered the biggest disaster ever to hit Air France and Airbus since the beginning of their venture into this industry. All of the 228 passengers and crew of the flight were killed in this accident (Palmer, 2013). Due to the delay in the recovery of the black box from the ocean bed, the investigations and final report, published by BEA, took nearly three years for completion (Jonathan, 2011). The final investigation revealed that the accident occurred due to the inconsistent data indicated by the FMC (Flight Management Computer System) regarding the fluid ...

Boeing Company is a leading manufacturer of military, aerospace and commercial aircraft based in the United States. Despite decades at the helm of the global airframe manufacturing industry, in the early 2000s, the company encountered a major threat to its grip on the market due to competition from Airbus, a European-based aircraft manufacturer. The competition between the two corporations intensified with Airbus undertaking to build the world's largest commercial plane, A380 that could not only carry more passengers but could also fly further distances and significantly reduce the operation costs. The Boeing responded by approving the construction of a ...

Introduction

Boeing Company is multinational aerospace enterprise that is is registered in the United States. The company also deals in the manufacture of aerospace products for defense agencies in the United States and also outside the country. The company was started by William Boeing in 1916 at Seattle. Over the years the company has expanded from the small company established in Seattle to one that has offices in almost every continent. In 1997 Boeing merged with the McDonnell Douglas which was a major boost for its market share and brand positioning. Since 2001 the company’s headquarters were moved Chicago, Illinois. ...

Employees are a fundamental asset to any organization. Good working relationships among staff working on a project ensure that the project’s goals are achieved in a timely and cost-effective manner. The poor working relationships between Germans and French working in the development of Airbus A380 for Singapore Airlines led to massive over- runs and losses for the company.

Airbus delayed the delivery of A380-the world’s biggest passenger jet to Singapore Airlines by two years and incurred a cost-overrun of $6.8 billion above the set budget (Mickeals, 2007). This situation created havoc at Airbus. The problems facing Airbus emanated from communication breakdown ...

1. Who are the main players (name and position)?
The main players are Boeing, Airbus, Bombardier and Embraer. As of 2004, AIRBUS S.A.S. was the world’s largest commercial aircraft maker. Boeing was the world’s second largest manufacturer of large commercial jets, as well as the world’s largest aerospace company focusing on satellites, military aircraft, missile defense, human space flight and launch systems and services. As of the same year, Bombardier was the third largest commercial airplane manufacturer in the world while Embraer was the fourth largest commercial airplane manufacturer. Embraer is the world’s ...

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1. History
Deutsche Lufthansa AG is one of the leading airlines worldwide and the largest in Germany. It resulted from the merger of Deutscher Aero Lloyd and Junkers Luftverkehr on 6 January 1926 (“1920s” n. p.). By 1931, it served Paris, Barcelona, Rome, and Oslo, accounting for a third of all passenger travel in Europe. Its operations stopped in the Second World War, near the war’s end, and formally dissolved in 1951. It resumed in 1954 as a new entity called Aktiengesellschaft fur Luftverkehrsbedarf or Luftag. In April 1955, it started its transatlantic ...

Porter’s Five-Force analysis is an examination that helps a company or an individual in determining whether to invest in a certain industry. The analysis examines the level of competition that exists in an industry, the potential of new entrants, the possibility of introducing substitute products, and the bargaining power of buyers and sellers in the industry (Truxal 54). These factors when combined inform an investor about the profitability of investing in an industry. Therefore, it means that the porter’s framework acts like a SWOT analysis because it identifies the strengths and weaknesses that exist in a market. An analysis of the ...

Background of Boeing Company

The current paper related to the study of Boeing Company which was founded in 1916 by William Boeing. Boeing was first planned a Company manufacturing small seaplanes. The Company served the government of New Zealand. Boeing planes were used for mail delivery and training pilots. Currently, Boeing is one of the largest US plane manufacturers competing with Airbus. Boeing gained popularity during the World War I for the first time when the US government ordered a large quantity of seaplanes. In 1954 the Company entered commercial aviation market. In 1985 the Company had become successful due to huge sales. Starting from ...

Bombardier, an aerospace company has been postponing the launch of a new commercial aircraft to the market. The product will be targeting regional airlines in the market of 100-150 seats market. Investors and other stakeholders are questioning the company’s continued delay in launching CSeries. Some of the problem has been attributed to problems with leadership senior leadership positions which lack stability. Bombardier has not been able to launch the new product on time and may therefore lag behind competition in the commercial jet segment.

External environment analysis

Following the September 11th event, many people were reluctant to travel. In order to rebuild ...