Chevron College Essays Samples For Students

(Caltex Brands 2016-2018)

Executive Summary

This report outlines a marketing plan for Chevron Singapore (Caltex brand). It has been observed that sales volume by Chevron Corporation has been declining over the past three years, and that is why this marketing plan was formulated to increase the sales volume, increase the Caltex brand awareness in those troubled markets and improve stakeholder and customer relationships between Chevron and the public. For a successful marketing plan, certain strategies which include PEST, SWOT, and Industry analysis were carried out. In PEST analysis, the factors arising from political, economic, social and Technological environments were analyzed. To ...

The institutional affiliation

Chevron Corporation is an American publicly traded international energy corporation with a headquarters located in San Ramon, California. Chevron is considered to be one of the largest oil and gas conglomerates operating in about 180 countries all over the world (Chevron, 2015). In the year 2015, the Chevron’s revenues reached $129.92 billion, while the operating income was estimated at $158 million (Chevron, 2015).
The company is divided into three technology companies, namely, Chevron Energy Technology, Chevron Technology Ventures, and Chevron Information Technology. The major technology centers are situated in Australia, the United Kingdom, and the United States. The ...

Ethics

Introduction
Lately ethical issues had become more popular in business environment. Interestingly, more often companies from different business fields encounter ethical issues. Lately, more newspapers describe ethical dilemmas people and organizations face. Ethical misconduct has become a serious concern in business nowadays. It is necessary to know how to abide ethical principles in order to save positive image of the company.
The ethical problem is not new since long ago Milton Friedman said: “make as much money as possible while conforming to the basic rules of society, both those embodied in the law and those embodied in ethical ...

Introduction

Globally, an alarming increased rate of diabetes diagnosis has been reported with over 380 million diabetic cases reported in 2015. Diabetes has been found to cause death, stroke, amputations, or kidney failure. The increased rate of this global epidemic has been fueled by urbanization and lifestyle. It is projected that by 2030, over 600 million people will be suffering from diabetes (Henderson & Barry, 2014). Based on the findings of the American Diabetes Association that examined the cost of diabetes treatment released in 2013, an estimated total cost of the diagnosed diabetes rose to $245 billion in 2012 compared to $ ...

Introduction:

Long have it known that oil has been one the most important commodity in the world. In fact, the rise and fall of the price of oil and gas in the market dictates the global economy. Oil as a major factor in the global aspect, has been the root cause for most of the world history’s political strife, wars, hostilities, and cause of economic downfall, such as the great depression. Oil is also one of the bases for the country’s economic status, putting those sources of conventional oils on the pedestal and on the more advantaged stage ...

Importance of utilitarian benefits of Caltex in Apartheid South Africa

I believe that the utilitarian benefits of a Caltex plant were more important than the violation of moral rights and justice going on at the time. The benefits that the plant was willing to provide for the African natives were; non segregation of Africans in the company, fair and equal employment practices, equal wages with their White counterparts in the same job description, more management positions for Africans, and improvement of life outside the work place. These benefits at the time (1977) were unheard of in any company. Life in the Apartheid era for Africans was very much against the ...