Pricing Strategy Course Works Samples For Students

1. The role of pricing in the marketing mix
Pricing is a very important element of the marketing mix. The process of setting the right price for a product plays an essential role in determining the overall success of not only the other elements of the marketing mix but also the overall success and profitability of the firm. It is thus very important that the pricing process of any product of a firm be undertaken carefully to ensure optimal results for the company.
Pricing is the most flexible of the marketing mix elements. This ability to change prices according to ...

In determining the price of a commodity, a cost/management accountant must rely on valid cost information so as to arrive at a price that will incorporate all the relevant costs. Not all costs that are involved in the production of a commodity will have a direct impact on the price of such commodity, it’s with this understanding that management rely on cost information in making pricing decisions.

Organizations need to decide the prices that are acceptable for their goods and services. However, sometimes the prices are determined by the market forces of demand and supply and thus a firm will have little or no ...

Abstract

In this report, the author will review the pros and cons of several pricing strategies and will provide in depth analysis of the two best pricing strategies for the new product being launched. A recommendation will be made for one of the two, and an explanation given for that recommendation. Finally, a Channel of Distribution strategy to support the recommended pricing strategy will be detailed.

The President of Mobile Manufacturing, Michele Dietrich, has clearly set the overall pricing objective in the given notes of the case study. In Michelle’s own words, Mobile Marketing needs to capture a significant amount of ...

1. Introduction

Pricing policy in the air transport industry is dependent on several factors. Some of these factors include the running cost of the airline which includes cost of fuel, cost of maintenance, cost of hiring and retaining employees, marketing and promotional costs, landing fees to mention but a few. The pricing policy in the operation of an airliner is also influenced by the demand for the specific routes, target market and the degree of competition the industry. Basically the pricing strategy of an airline is meant justify the economic viability of the carriers’ operational activities.

2. Airline’s Preferred Pricing Strategy

For one to understand the pricing ...

Marketing Strategy

A marketing strategy implies the line of approach that an organization pursues to maximize opportunities with the aim or goal of increasing sales and to attain competitive advantage. It (marketing strategy) includes all short, medium and long-term activities that aim at achieving the desired goals of competitive advantage and increased sales (Peter, Olson & Grunert, 1999, p.333). Pricing, on the other hand, is the most direct approach that a firm/company uses to communicate with the clients or customers. Pricing strategy is the most difficult pillar of marketing to implement. This is so because it integrates vertical and horizontal decision making in ...

Victoria Secret is renowned lingerie retailer in America. It also sells beauty products and women wear through its many stores in U.S. The company is also known for its wide use of catalog and website to sell its products (Prezi 1). The business is expanding to Rio de Janeiro, Brazil. Rio is a vibrant economy that can support most of the businesses especially in apparel. Some of the factors which have made Victoria Secret to open up a new line at Rio de Janeiro include globalization and democratization of culture in a constantly growing middle class economy (Baitel para 3). Although this ...

Product Support of Mission Statement

The mission statement of our company is mentioned below,

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions”

- The company has selected small appliances for their business portfolio because the electronic appliance which the company is intending to launch is perfect and effective at the same time. The company feels that they are very much effective and successful in the small appliance market in total and their engineers are doing the same thing in total. However, the current marketing plan of the company is not very effective. ...

Company Overview

Apple is one of the leading companies in the electronics and technology industry, second only to Microsoft. The company was established in 1976 by Steven Jobs and Steven Wozniak, and incorporated in 1977. Although its first computers failed, it grew gradually following the success of its later products starting from 1980. The company faced stiff competition in 1980s, following the entry of other players such as IBM into the market. In 1990s, the company experienced considerable challenges, both in the market as well as in its management, which led to Steve Jobs leaving the company. However, following a return of ...

Description of Elements of the Marketing Mix

The concept of the marketing mix reportedly originated in 1953 by Neil Borden through an extension and expansion of the work initiated by James Culliton in the year1948 . The marketing mix was described as a collaboration of varied inputs or ideas which are effectively used in the design of strategies pertinent to the organization’s 4Ps (Management Study Guide, 2013). The marketing mix is therefore composed of the four Ps: product, price, place, and promotion.

The product is described as the goods manufactured or produced by an organization; or the services offered to the clientele. As such, products were deemed ...

Marketing mix plan

Introduction
The marketing mix is a fundamental concept in any organization that wants to gain competitive advantage over other organizations in the industry. The marketing mix can be used to create value and stimulate demand for a product (Dlabay, Scott & Scott, 2010, p.414). The marketing mix plan is determined by the marketing plan objectives. The marketing mix composes of eight components, which include the product or service, promotion, pricing, place, physical evidence, people, process, and packaging.
The coffee market is dominated by a few major brands, which include Starbucks, Costa Coffee and Coffee Republic. Over the years, the coffee ...

Introduction

The current era of entrepreneurship is known as the era of technology and industrialization as both of these things are some of the essentials for the growth of an entity. Organization is a place in which number of departments work together for the achievement of a single and pre-specified goal in particular and among them, the name of Marketing department is one of them (Burrow, 2008, pp. 22-29).

Marketing department is the one which is used to present the products in front of the customers and it is one of the most effective departments from the viewpoint of an organization. There ...

This report intends to the marketing analysis of Yankee Candle Inc., a US based company with the focus on their marketing mix as well as their relevant marketing strategies. The importance of this business can be gauged from the fact that candle manufacturing and in particular the scented candle manufacturing industry has become an essential product for the consumers. The industry is moderately concentrated; more than half of the revenue of the industry is generated by The Yankee Candle Company. With the rise in the disposable incomes, the revenue has been given a boost as the purchase of the discretionary products ...

The cost which the organization incurs the production and acquisition of products and services which it intends to sell is very important. The pricing strategy of the organization is significantly affected by costs. Therefore, costs designed to tackle the challenges of the economic and the noneconomic factors very efficiently. The objective of the costing models is to categorize the factors of the marketing objectives of the company and the mission of the company (Gitman, 2003).

Accurately determination of cost is important in organization to remain profitable. Costing does not only require including direct and indirect cost associated with business ...

ECO/365

In this paper, the student discusses the different market structures with focus on the oligopoly market. The student identified he food processing industry as an oligopoly industry dominated by PepsiCo, Kraft Foods, and Nestle. Moreover, competitive strategies are presented for the maximization of profits in the long run as well as the strategies that the chosen organization (PepsiCo) might consider in maximizing profits.

I chose the food processing industry for the purpose of discussion in this paper. There are three world leading companies under this industry namely, PepsiCo, Nestle and Kraft Foods. It is stated in the book Rule ...

Product

Pepsi Light is a PepsiCo ltd product that is among many of the company’s product. The product is an alcohol free beverage that is sold in stores, restaurants and other places. Pepsi Cola is a global product that received high sales and great market share due to the brand name which has existed for years. Pepsi light is associated with sports and mostly targeted to the youths between in different parts of the world. Pepsi light operates under the brand name of Pepsi. Pepsi Company uses the brand strategy for their branding strategy and their products also. However, Pepsi Light ...

Price increase can spell the success or failure of any given business. It is one procedure that should be taken with caution. Nanaimo is faced with the challenge of price increase with the competition being one of the factors that need to be considered. Starbucks and Serious Coffee have been our main competitors. An uncalculated price increase can result in loss of customers.

With the 25% increase in cost, there are many options that will have to be considered when undertaking price adjustments. One of the strategies that will be considered in determining the price increase is using cost ...

Introduction

Arguably, Acer Corporation for many decades remains Taiwan's leading exporter of computer products and the world's fifth largest computer manufacturer implements diverse marketing strategies in its markets dominance. Considerably, Acer as an international company seeks to increase market opportunities as it has already established its markets in developing countries and developed countries because it has long established itself as a leading computer manufacturer (Acer Corporation, 2006). More than often, the company uses market strategies that seek to attract an increased number of customers considering that it targets those from both the wealthy elite high class customers and middle ...

Differentiation Strategy

Differentiation strategy by Nike is used to gain market share advantage in the broad foot ware market. Aside from foot wear, the company boasts of products such as clothing, equipment, and even accessories. The strategy is achieved by producing consumer goods and services that customers perceive to be of high quality or have added unique features. This has been achieved by the company innovating state of the art athletic shoes that are publicized through dramatic “guerrilla” marketing (Marca, 2001). Marketing of the different products is designed to coerce customers that Nike’s shoes are not only superior but also a ...